The easiest decision for your cosmetic patients to make is the one made AFTER their initial decision to choose you for cosmetic rejuvenation so focus on internal marketing strategies for plastic surgeons to cross promote ALL of cosmetic services.
In other words, if they have already said yes to you, they are much more likely to continue to say yes if offered additional plastic surgery or non-surgery services.
This one concept can increase your revenues from 10-30% without you spending one extra dime on marketing. It just takes strategy and creativity.
Do your patients know ALL you have to offer?
If you have ever heard a patient say to you, “I didn’t know you did that”, it’s time for you to review your internal marketing strategies because you are not getting all you can from your plastic surgery patients.
A cosmetic patient who wants to look their best (and feel great) is open to all sorts of procedures and treatments you offer, but they have to know about them so cross promote all cosmetic services you offer.
Here are 3 easy ways to cross promote your plastic surgery and non-surgery services:
Help them Heal
When a Botox/Filler treatment leaves bruises, offer to do a quick laser procedure to help minimize the bruising and speed up the healing.
Not only are you showing you care, you’re also cross promoting your laser procedures.
Devise your own signature treatment that turns back the clock for your more mature patients who want rejuvenation but are not yet ready for surgery.
Combine several different services into one package with a special combination price. Show how much it would cost separately so they see the savings.
Not only will they get a better result, they cannot pull the package apart and price shop it with your competitors.
This also builds great patient loyalty because they’ll get a great result and come back for more.
Thank You Gift Cards
Oftentimes, your patients come to you for one procedure but go elsewhere for others. They might not have a good reason for doing that other than it didn’t dawn on them to choose you for other procedures.
In today’s crazy busy world, you can simplify your patients’ lives by becoming their “one-stop-shop” for all of their cosmetic rejuvenation needs and that’s where internal marketing strategies are important.
Next time they visit, hand them a thank you card with a gift certificate to try a new procedure they haven’t had before.
– Skin Care patients get a gift card to experience Botox
– Botox patients get a gift card to experience Filler
– Filler patients get a gift card to experience skin tightening and so on.
You can even offer a gift card towards a bleph or liposuction for those patients who purchased non-surgical laser and fat reduction treatments before but are now ready for a more permanent result.
I recommend you implement the above internal marketing strategies for plastic surgeons right away and brainstorm as a team for additional ideas to cross promote all cosmetic services because you want a patient for a lifetime.
It helps your patients look great while you increase your bottom-line revenues so it’s a win-win for everyone.
For more strategies, check out, 20 Plastic Surgery Marketing Strategies for 2020.
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery.