Kevin Sadati, a facial plastic surgeon in Newport Beach, California, specializes in facelifts and operates out of his state-of-the-art in-house surgery center and aesthetic lounge.
His educational journey began at UC Berkeley, followed by medical training in Philadelphia and a fellowship in Seattle.
Born in Iran, Dr. Sadati shared how being drafted as a medic during wartime piqued his interest in medicine, ultimately leading him to the United States for higher education.
Journey to Building a Luxury Practice
Early Career: Dr. Sadati began by working with large groups and was later recruited by Lifestyle Lift.
He performed thousands of facelifts, which refined his surgical skills and allowed him to develop his own facelift technique.
While Lifestyle Lift provided valuable experience, the corporate culture became toxic, and he chose to leave during the 2010 recession to start his own
Starting His Practice:
Began humbly in a single rented office with no established patient base or major advertising budget.
Slowly grew through word-of-mouth, referrals from other physicians, and local
Leveraged affordable opportunities during the recession, such as acquiring a Med Spa lease at a fraction of its original cost.
The $2 Million Office Build-Out
Dr. Sadati expanded his office from 2,500 square feet to an additional 2,500 square feet upstairs, eventually creating a luxurious two-story practice.
Design Process:
Collaborated with architect Mohsen Goreshi to create a visually stunning yet functional space with a custom staircase and surgery center.
Faced challenges securing city permits and managing construction but persevered to build a surgical facility that improved his efficiency.
Podcast
Video Cast
Kevin Sadati, DO was a guest on Catherine Maley’s Beauty and the Biz Podcast.
Watch this interview as facial plastic surgeon Kevin Sadati, DO talks about his journey to building a luxury cosmetic surgery practice.
Benefits of Owning a Surgical Center
Owning an in-house surgery center gives Dr. Sadati:
Full control over his schedule and patient
Staff trained exclusively for his procedures, ensuring smoother surgeries and faster patient turnaround.
The ability to perform advanced deep-plane facelifts under IV sedation, which sets him apart in the competitive Newport Beach market.
Financial Strategy
While the $2M build-out seemed substantial, Dr. Sadati views it as a long-term investment:
$200K per year over 10 years equates to roughly $18K monthly, a manageable cost considering the increased revenue potential.
By scaling up with additional surgeons, injectors, and medical staff, he maximized the ROI on his space.
Marketing and Growth
Before-and-After Photos:
Dr. Sadati prioritizes natural, consistent photos and ensures they are taken under the same conditions pre- and post-surgery.
Patients often consent to photos because of his growing reputation and desire to be featured online.
Social Media:
Instagram (205K followers) is his main marketing channel, attracting patients from across the country and globally.
His team, including a videographer, creates high-quality content showcasing results and interviews.
He uses AI tools to manage DMs and bilingual communication with Spanish-speaking patients.
Website: A well-designed website complements his Instagram presence but functions primarily as a local reference tool.
Staff Management and Incentives
Kevin Sadati, DO stresses the importance of rewarding staff to foster loyalty and motivation:
Bonuses for staff who excel in converting consultations or creating high-performing content.
Encourages teamwork and positions himself as a team player rather than a
Competitive Differentiation
His focus on deep-plane facelifts distinguishes him in Newport Beach, where competitors often offer less advanced procedures under the “deep plane” label.
The ability to produce lasting, natural results draws patients seeking higher-quality
Final Takeaways
Dr. Sadati’s success stems from a mix of perseverance, calculated financial risks, and a commitment to providing exceptional results.
His advice to new surgeons:
Own your surgical facility for control and
Invest in staff, refine your techniques, and leverage marketing channels