When you have the right plastic surgery practice strategies in place, you don’t have to worry about where your next patient will come from or how you will continue to grow your business. In these blog posts, you will learn what to do (and what not to do!) to ensure your plastic surgery practice runs smoothly and continues to grow at a steady pace. The articles in this section discuss common mistakes plastic surgeons make when marketing their practices, common frustrations they face, reasons cosmetic practices fail, and the best strategies to help you learn how to avoid these things. In these articles, I provide tips on how you can avoid wasting time, money and energy, and give you advice on how to grow your business into a successful multi-million dollar practice. Learn what your biggest moneymakers are, what the three most important areas of your practice to focus on improving, and how you can utilize my advice to grow your own practice.
By Wm. Philip Werschler, MD; Kari Larson, MBA and Catherine Maley, MBA Author, “Your Aesthetic Practice” www.catherinemaley.com Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco , California . Dr. Werschler is Assistant Clinical Professor of [...]