Plastic Surgery Practice Strategies

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When you have the right plastic surgery practice strategies in place, you don’t have to worry about where your next patient will come from or how you will continue to grow your business. In these blog posts, you will learn what to do (and what not to do!) to ensure your plastic surgery practice runs smoothly and continues to grow at a steady pace. The articles in this section discuss common mistakes plastic surgeons make when marketing their practices, common frustrations they face, reasons cosmetic practices fail, and the best strategies to help you learn how to avoid these things. In these articles, I provide tips on how you can avoid wasting time, money and energy, and give you advice on how to grow your business into a successful multi-million dollar practice. Learn what your biggest moneymakers are, what the three most important areas of your practice to focus on improving, and how you can utilize my advice to grow your own practice.

Do You Have a Cosmetic Patient Deterrent Department?

Some plastic surgery practices have staff that act like a cosmetic patient deterrent department. It’s difficult to believe but your staff’s demeanor is getting almost as important as your surgical skills. Crazy! The social media world has changed everything. Patients [...]

Plastic Surgery Cash Surge Strategy

Looking for a plastic surgery cash surge strategy that makes you money? Here it is... When cosmetic patients are in your office, they should stay focused on one thing – YOU and YOUR SERVICES. Get rid of the People magazines, [...]

Avoid the Summer Slow Down

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow [...]

4 Top Reasons Cosmetic Surgery Practices Fail

Join me for a free Webinar to discover how to set up a proven cosmetic patient marketing plan. This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow [...]

Does Discounting Hurt My Image?

Join me for a free Webinar to discover how to set up  a proven cosmetic patient marketing plan.  This Webinar is no longer available, please check out our online store for tools to  help you with patient attraction, conversion, follow [...]

Cosmetic Patient Event: Make Money AND Have Fun

This Week’s Q&A Topic: Cosmetic Patient Event: Make Money AND Have Fun Dear Catherine, We’d like to do something different to get and keep things busy for the rest of the year. We’ve been talking about doing a patient event but it [...]

Summer Slump Survival Tips

Things can slow down a lot in the aesthetic industry during Summer – if you don’t do anything. After working with aesthetic patients for the past 14 years and watching social trends, here’s what I know that can help you [...]