You are leaving money on the table if your patients don’t realize everything you offer.
I guarantee if they don’t buy from you, they will from someone else.
Have strategies in place so you never hear, “I didn’t know you did that” and they had it done by your competitor.
Value of Just One Patient
I conducted a case study where I went back through a plastic surgeon’s practice records and followed one of their favorite patients. I was able to piece together her history with this practice for almost 10 years.
What I found was that this one patient not only was worth $40,000 in minimally-invasive as well as surgical procedures, but she was worth more than an additional $90,000 in terms of referrals from her friends, family members, coworkers, the woman’s business group she belonged to and her hair stylist. And, I’m not even including all of their referrals.
It’s imperative you have a system in place to attract referrals……
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Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.