Beauty and the Biz: The Plastic Surgery Practice Growth Playbook
After interviewing 175 leading plastic surgeons, hosting 350+ podcast episodes, and consulting with practices since 2000, I distilled the most valuable growth strategies into one practical playbook.
This is not another motivational business book.
It’s a strategic blueprint for surgeons who want to grow smarter.
Inside, you’ll discover how high-performing practices:
- Attract better-quality patients
- Convert more consultations without pressure
- Retain patients longer and increase lifetime value
- Build systems that reduce chaos and staff dependency
- Lead stronger teams with accountability
- Position themselves as the obvious choice in their market
- Think like founders—not just providers
If you’ve ever wondered why some practices seem to scale faster, with less stress and better margins…
This book shows you.
Because the difference is rarely surgical skill.
It’s strategy, systems, positioning, and leadership.
175+
SURGEON INTERVIEWS
350+
PODCAST
EPISODES
120,000
PODCAST DOWNLOADS
25+ Years
Consulting with Surgeons
Your Aesthetic Practice: What Your Patients Are Saying
The Patient Psychology Book That Started It All
Before AI, social media, and endless ad noise…
there was one timeless truth:
Cosmetic patients buy emotionally first—and justify logically second.
This book gives you the patient perspective most practices never fully understand.
Built from direct patient insights and years of aesthetic consulting, this book helps you understand:
- Why patients choose one surgeon over another
- What makes them hesitate
- What creates trust
- Why some callers disappear
- How to improve conversion from first contact forward
- What your staff may unknowingly be doing wrong
- How to become the clear “best choice”
This is the foundational book for understanding cosmetic patient behavior.
And while the tools have changed. human decision-making hasn’t.
That’s why surgeons still tell me this should be required reading for their teams.