I often hear from surgeons like you, that you have a nice office and great staff but patient consults are NOT converting.
For some reason, the problem is in getting new prospective patient consults to say yes to surgery, but you don’t know what to do differently.
You may be spending up to an hour with the prospective patient and then your coordinator spends time with them and they still don’t book. Ugh!
So, you have a full day of consultations, back-to-back, and do NOT book surgeries or other big-ticket procedures. What a waste of time and energy!
Plastic surgeons tell me regularly how their consult conversion rate used to be in the high 70’s but many have fallen to 25-40% so they ask themselves….
“Why aren’t we booking more consults!?!”
To answer that question, the first place I start is with the quality of the prospective cosmetic surgery patient you are attracting.
Remember that computer term, “garbage in – garbage out” and I don’t mean anything bad about the patient as a person. I’m only referring to their quality as a cosmetic surgery patient….big difference.
By that I mean how mentally, physically and financially prepared are they to move forward with cosmetic surgery?
Don’t you want to know that before you spend your valuable time with them?
If so, here’s what you want to consider BEFORE meeting them: