Where the @#$$#$ are your new aesthetic patients? You heard the economy is on the mend and consumers are spending again. Why haven’t they found their way back to your practice?
My latest Webinar lays out what’s working and what’s not in today’s world of aesthetic marketing.
Because as I see it, there were 3 major shifts that affect cosmetic surgery practices the most:
- 1.) The Internet was a huge game-changer and made other Media channels obsolete or at least less popular
- 2.) The way aesthetic patients get their information (mass advertising is OUT and peer-to-peer “chat” is IN) and
- 3.) The imbalance of the supply and demand for aesthetic enhancement. Are there less patients or are their more practitioners?
I go into all of this in much more detail here..
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.