Strategic Plan for YOUR Practice

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Would You Like Me to Give You
a Strategic Plan for YOUR Practice
That Could Increase Your Revenues by 27-42%

From the Desk of Catherine L. Maley, MBA, Sausalito, CA


I’m looking for one “top” cosmetic surgeon in your area that I can get more patients and more procedures, as well as training your staff to transform them into a team of converting Rock Stars, while YOU are focusing on what you do best: helping patients.

Sounds too good to be true?   Just give me 5 minutes and I’ll explain.

But first, I want you to know…

You Pay Nothing Out of Pocket, Ever.

Here’s why.

The first thing I’m going to do for you is to personally help you create a strategic plan to bring in immediate revenues.

There’s no charge for this and it only takes about 30-45 minutes for us to do together.

(After doing this type of work for 15 years straight, I’ve gotten pretty good at results).

I’ll do the heavy-lifting for you….by giving you the proven and effective strategies that are working NOW. So, you’ll know what to do, how to position yourself and keep a steady stream of patients and revenues coming to you.

At the end of this initial planning session one of these three things will happen:

  1. You love the plan and decide to implement it on your own. If this is the case, I’ll wish you the best of luck and ask that you keep in touch with me to let me know how you’re doing.
  2. You love the plan but you want help implementing it so that YOU can focus on your patients.

If that’s the case, my team will go into stealth mode to get you set up and running on auto-pilot.

In the unlikely and unprecedented event that you feel like you wasted your time, I will send you $200 as payment immediately (equal to a typical consultation fee you would charge for an hour of your time). No questions asked. Your time is your most valuable asset you have, and I respect that.

It really is that simple and there’s no catch.

Think about this.

The “worst” that can happen is you get $200 for “wasting” 30-45 minutes of your time.

The best that can happen is we work together one on one to increase your number of patients and profits several times over.

That’s Why This is The Closest Thing TO FREE MONEY You’ll Ever See.

Here’s how it’ll work:

First, we get on the phone one on one and go over your practice.

I take a look at what you’ve got, what you’re doing and what you want to achieve going forward.

Once we have those “raw materials”, I help you come up with a strategic plan of action to immediately increase your profits.

There are a number of ways I might do this for you.

For example, I might show you how to position YOU as the BEST CHOICE over your competitors, how to increase your phone conversions by 30% within 48 hours, how to convert more of your consultations, or how to reactive long-lost patients.

We can even whip up a quick promotion you can run within days…and have revenue coming in FAST.

And like I said, there’s no charge for this.

So Why Would I Offer It

Two reasons:

First of all, I enjoy it. This type of thing is what I do best, and it makes me very, very happy to see a surgeon get results and achieve financial success (and all that comes with it) as a result of the help I give them.

Second of all, it’s how I attract coaching clients.

Here’s how that works:

Assuming you’re happy and you want me to execute these types of plans for you all the time, you’ll probably want to continue working together long term so I can help you implement them and take the pressure off your staff to do extra work.

If this is the case, I might invite you to become a done-for-you Endless Patients Client.

My “fee” is $3,000-$5,000 a month…but if you think about it, it really doesn’t “cost” you anything.


Because I expect to at least double your investment of $3,000-$5,000 in the first month…and if we keep working together over the next 12 months, I’m confident I can double or triple it every month…at minimum.

Actually, I can give you a plan to make more than that during our first conversation – which is free!

So you’ll see the value by the time we hang up the phone – without ever spending a dime.

And look. If you don’t want to become a client, don’t worry about it. You won’t get any sales pitch or pressure from me of any kind, ever.


You Find Our Conversation To Be Incredibly Valuable Or I’ll Pay You $200.00 Immediately To Compensate You For Your Time (Same value as a patient consultation).

Think about it.

I’m personally generating a profit-plan for you up front – for free – and then letting you pay me later if (and only if) you decide to work together long term.

Plus, I’m taking it one BOLD step further by guaranteeing you’ll find this free plan immensely valuable – or I’ll pay you $200.00 just for wasting your time.

Just tell me and it’s yours. No questions asked.

Who Else Would Do That?

NOBODY. (I checked).

But I’m happy to put it on the line like this because my Done-for-You Endless Patients Clients stay with me for the long term, send in great feedback and report great results.


After all, I’ve been a sought-after speaker, consultant and trainer in the aesthetic industry for 15 years for a reason.

My stuff works, and I know that if we work together, you’ll be thrilled with the results we get in your practice.

Consider this:

Over the past 15 years, I’ve generated over 17 MILLION DOLLARS in revenues for my private clients.

Here are some of our current clients’ monthly results:

Dr. A – MI:

20 Calls

10 Booked Appointments

4 Surgical Consults

41 Clicks to Website

Projected ROI: $34,000


Dr. B – IL:

40 Calls

31 Booked Appointments

1 Breast Lift Surgical Procedure

30 MI Procedures

ROI to Date:     $23,200


Dr. K – MD:

16 Calls

10 Booked Appointments

2 Surgical Consults

1 Referred Patient

55 Clicks to Website

Projected ROI: $17,503


Dr. W – ME:

36 Calls

26 Booked Appointments

2 Surgical Consults

2 Referred Patients

51 Clicks to Website

Projected ROI: $40,523


This is why I’m invited to speak at the best medical conferences around the world, asked to write for a variety of aesthetic publications and called on by the top docs and industry manufacturers to tap into my expertise.

Anyway – as you can imagine, I’ll get a LOT of interest from this letter.

And that’s why I need you to read this next part carefully:


This Is NOT For Everybody. Here’s Who I CAN Help: 

I’m VERY picky about who I’ll speak with and I’ve got a strict (but reasonable) set of criteria that needs to be met in order for us to proceed:

Here it is:

  1. You have been in practice for at least 10 years and have a smooth-running practice already. I say this because there is no point in my helping someone get more patients if they can’t deliver a good patient experience.

This is for cosmetic surgeons who have a nice set up already and simply want to run a lot faster and a lot farther.

Oh, and I won’t work one-on-one with newbies or wannabees. (You will be better served by purchasing my ready-made patient-attraction and staff-training products on my Website for a fraction of my coaching and done-for-your fees).

  1. You must have a patient list.

It must include an Excel file of at least 1,500 patients who have been in to see you and either paid for your services or came in for a consultation but didn’t book.

  1. You must have a good, solid reputation and be able to show good results.

Everything we do together will not only be bringing you more patients and profits, but we’ll be doing it in a way that creates MASSIVE social proof and goodwill in your market.

And, in order for us to do that, you need to be able to produce before/after photos and testimonials of several happy patients who want to brag about you and their results.

  1. You MUST follow my lead.

After all, if you don’t actually give me the few things I ask of you, or if you get in my way from implementing for you, neither one of us will make money.

That’s it! Those are my requirements.


Here’s What I Want You To Do Next

If you meet the criteria above and would like to talk to me personally about getting you incredible results, then I’ll happily set aside some time for you.

Here’s how the process works:

First, you’ll need to fill in an application. Don’t worry, it’s simple and unobtrusive.

Click Here for Pre-Call Strategy Questionnaire

I just need to know where you’re at, what you want to accomplish and so forth.

Here’s What Will Happen After That.

Once I have your completed Pre-Call Strategy Questionnaire, a team member from my office will call your office to set up a time for us to talk.

Our initial call will be between 45-60 minutes.

This is where we really begin to figure out exactly what you want…and how to make it happen.

I’ll painstakingly review your goals, current marketing efforts, and so forth… and I’ll deliver a plan to bring in more patients and profits immediately.

If you see the value in becoming a high level client, great! We can talk about it.

And if you don’t want to become a client – that’s OK too. No bad feelings.

And, if you tell me I’ve wasted your time, I’ll give you $200.00 for your time.

So you literally can’t lose.

(By the way, I’ve NEVER had anyone feel like his or her time was wasted. EVER. That’s why I can make this offer. I DELIVER. Would anyone else take such a risk?)


WARNING– Time is a Factor

This opportunity is extremely limited because of the intense one-on-one time needed in order to provide you with results.

AND, I can only work with one cosmetic surgeon per geographic area to give you the unfair advantage over your competitors.

So with that said, know that the window of opportunity won’t be open long.

If you feel like this could be right for you, Click Here for the Pre-Call Strategy Questionnaire  so I can get to know you better before our call.

Talk soon –

Catherine Maley

Catherine Maley
(877) 339-8833

P.S. You might be wondering what you “get” as a Done-for-You Endless Patients Client.

The main “thing” you get is me. Personally.

Like I said earlier, our first conversation together is free and it will be around an hour or so.

On that conversation, I’ll give you an Endless Patients Plan specifically for your practice – based on what we talk about.

During that call, I’ll also give you some steps to take immediately for fast results.

You get that first call regardless of whether or not you become a client.

Now – if you DO become a client, we’re going to immediately schedule a follow up call.

On that follow up call, we’re going to come up with two things:

  1. A short-term cash flow goal.
  1. A long-term Patient Attraction and Conversion System goal.

And on that call, I’ll be giving you specific action steps we’ll do for you to hit both goals.

From that point forward, two things will happen:

  1. We’ll speak every two to four weeks on the phone, monitoring your progress and tweaking where needed.

This is 1-on-1 – not “group coaching” or anything like that. Just you and me focused on one thing:

Getting You More Patients and Making You Money.

  1. My office will stay in CONSTANT COMMUNICATION by email.

This way, we can both see what’s happening behind the scenes, the status of projects slated to go out and the results you’re getting.

I also use this as a way to train your staff if needed, review any other promotions you have going, etc.

You can expect me to reply with voice memos, texts and even regular email answers.

But the bottom line is – we’re getting it done, constantly.

Always building momentum and seeing constant improvement.

The second “thing” you get is a LIVE, Onsite Practice Assessment.

This is where I come to your office, meet your staff, review your processes and work even more closely with you to EXPONENTIALLY GROW your results by working together in person. (By the way, I charge non-clients $12,500 per day for this service you get for free).

As you can see, this offer is limited to a select group of surgeons so I can maintain the level of service you NEED in order to get the results you want.

This is a genuinely rare opportunity.

If you feel this is right for you, Click Here for the Pre-Call Strategy Questionnaire  so I can get to know you better before our call.


Conversations are granted on a first come, first served basis. Talk soon.