Cosmetic Surgery Consultants

Why Your Practice Needs a Consultant

Introduction to Why Your Practice Needs a Consultant

Let’s be real for a minute and consider this crazy world of hype and hearsay when it comes to why your practice needs a consultant.

We both know that running a plastic surgery practice these days is no walk in the park.

You’ve got more competition than ever, with new practices popping up left and right. Consumers have more options. And they’re savvier, doing their research before choosing where to get their cosmetic rejuvenation work done.

The question these days, therefore, is simple.

Why Your Practice Needs a Consultant: How do you stand out from the crowd and convince prospective cosmetic patients your practice is the best choice?

The internet and gurus are full of talk about how you need to adopt the latest “silicon” valley technique or this new tool (oh hey, here’s my affiliate link, by the way), and endless videos and podcasts trying to answer this question.

And sure, this stuff does help and does have a place, but at the end of the day, everything that attracts cosmetic patients to your plastic surgery practice and keeps existing patients coming back is marketing.

On top of this, you need marketing strategies tailored specifically to the plastic surgery industry if you want to thrive.

And that’s where a specialized marketing consultant comes in handy.

See, plastic surgery marketing is different than regular old marketing. It’s a specialized field that blends medicine with beauty aspirations. It matches intricate procedures with aesthetic dreams. You need someone who gets that – someone with experience in plastic surgery and marketing.

The right consultant will optimize your online presence, enhance your brand, and increase outreach to potential new patients. They’ll craft marketing campaigns that speak directly to patients, highlighting what makes your practice unique.

Additionally, they’ll help your practice grow in a way that actually suits your cosmetic surgery practice. Every practice is different, and your needs are unique. So, while trends and fads are helpful, they’re not always the best for helping you find and walk your own path.

Bringing all this together, getting a consultant on board to help your business leads to a thriving practice with happy, loyal patients who trust your brand. It’s how you stand out and succeed in this competitive industry.

In this guide, we’ll dive into the crucial role of marketing consultants for plastic surgery practices. I’ll share tips to boost your growth and take your practice to the next level.

Let’s get started! There’s an exciting road ahead.

Why Your Practice Needs a Consultant: The Powerhouse Role of a Plastic Surgery Marketing Consultant

why your practice needs a consultant

Navigating the vast landscape of plastic surgery marketing is no simple task. But with an experienced marketing consultant in your corner, you’ll be able to take your plastic surgery practice to new heights.

So, what exactly does a plastic surgery marketing consultant do? Let’s break it down.

Why Your Practice Needs a Consultant: Crafting Exclusive Marketing Strategies

A consultant who specializes in plastic surgery will develop a marketing strategy tailored to your unique target audience – individuals seeking cosmetic enhancements. This requires a particular empathy and understanding.

It means identifying the pain points of your prospective patients (are they lacking self-confidence or addressing a part of them that has brought embarrassment for many years) and positioning YOU as a viable, affordable, and reliable solution.

This type of insight is what many marketing teams lack most, and why partnering with a plastic surgery marketing consultant is your best bet for actual, tangible results with your marketing efforts.

Here’s what a marketing consultant brings to the table:

  • Demographic Research: Gathering data on your target audience to understand their goals, concerns, and motivations around cosmetic procedures.
  • Market Analysis: Sizing up competitors in your area to spot untapped opportunities and identify how you can differentiate.

  • Campaign Development: Creating campaigns that connect emotionally with potential clients, using language and visuals that communicate your value.

Why Your Practice Needs a Consultant: Building a Robust Branding and Online Presence

Get this – 77% of patients use search engines to research procedures before booking. Therefore, a strong online presence is a must for plastic surgery practices. A savvy consultant will build your brand and boost visibility.

Here’s how:

  • Website Design: Developing an SEO-friendly, visually engaging plastic surgery website that represents your practice and appeals to prospective clients.

  • SEO Practices: Optimizing content/site structure to improve search visibility so more potential patients can find you online.

  • Social Media Management: Leveraging social media platforms to reach more prospects and actively engage them.


You also need to highlight your services as clearly as possible. Are you offering breast augmentation? Face lifts? Liposuction? If the prospects engaging with your content aren’t clear about what you’re offering, they won’t come to you!

Why Your Practice Needs a Consultant: Paving the Way with Tailored Content Marketing Strategies

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Truly effective marketing doesn’t come across as salesy or fake. It feels natural and provides real value.

That’s where content marketing comes in. Publishing great content that educates and reassures potential patients builds trust and draws them to your practice.

Here are some smart ways to do it:

  • Educational Blog Posts: Cover specific procedures, new industry advances or address common patient concerns. Become an informative resource.

  • Testimonials and Reviews: Sharing real patient experiences serves as social proof and eases apprehensions about having work done.

  • Before-and-After Galleries: Showcasing successful transformations visually can be super compelling and build confidence in your skills.

Marketing in the plastic surgery space has its nuances.
But the right expertise helps you navigate it with ease,
leading to growth and happy patients so, an experienced consultant plays a huge role here.

Marketing in the plastic surgery space has its nuances. But the right expertise helps you navigate it with ease, leading to growth and happy patients so, an experienced consultant plays a huge role here.

Why Your Practice Needs a Consultant: Mastering the Art of Plastic Surgery Coordination: Essential Training Tips

Your patient coordinators play a huge role in your practice’s success.

As the first point of contact for potential patients, they can majorly influence someone’s decision to move forward with a procedure or not.

So, having well-trained patient coordinators is critical, and a plastic surgery consultant will not only help identify problems and bottlenecks to solve, but they’ll also provide training and converting processes proven to increase your consultation conversion rate.

Here’s a bit of a breakdown as to what you can expect and what you can do to already start benefitting from a clearer focus on your coordinators.

Why Your Practice Needs a Consultant: What Do Plastic Surgery Coordinators Do?

Coordinators often handle several key tasks:

  • Welcoming prospective patients and making them feel comfortable.
  • Explaining treatment options and guiding patients through the process.
  • Managing surgeon/facility availability and scheduling.

  • Helping with fees, costs and financing.

But, their main role is building relationships with patients. They need to quickly tune into each person’s unique needs and cater to them. This instills trust and ensures patients feel taken care of.

Why Your Practice Needs a Consultant: Tips for Effective Coordinator Training

Here are some tips to make your training really pay off:

  • Continually review your credentials and social proof as to why you are the best choice – informed coordinators instill confidence.
  • Hone communication skills like empathetic listening and persuasive conversation. This makes patients feel valued.
  • Train on handling common concerns/objections – this alleviates doubts and fears.
  • Role-play different scenarios, especially the problematic ones or the ones you and your team believe you struggle with – great practice for real consultations and for allowing your team to ask any questions they may have when it comes to the kind of experience you want to offer your patients.

When you bring all this together with targeted training, you build an approachable, trustworthy coordination team that gives your patients the experience they’re happy to pay for.

This enhances the patient experience, boosts conversions, builds your loyalty and reputation, and establishes your practice as a patient-focused brand.

Why Your Practice Needs a Consultant: Transforming Plastic Surgery Leads into Paying Clients

At the end of the day, it’s all well and good having a plastic surgery marketing strategy, working hard on each phase, and ensuring you’re presenting your practice to the world in the best possible way.

However, all your time, efforts, and resources spent come down to one end goal: turning the leads your marketing strategy interacts with into actual paying profitable surgical procedures.

Your efforts must be sustainable, or it’ll all be for nothing.

That said, turning a prospective patient into a committed surgical patient is delicate.

It requires just the right blend of trust, information, empathy, and persuasion. Every team member, especially receptionists and consultants, plays a big part. Let’s break down proven strategies to make this transformation happen with some inspiring stories, too.

Why Your Practice Needs a Consultant: The Power of First Impressions:
Your Receptionist

Plastic Surgeon Receptionist must be Trained to Convert Callers

Your receptionist has an important job as the first point of contact for potential patients. Their attitude and helpfulness set the tone for the whole experience. Here’s what matters:

  • Warm, friendly communication makes callers feel comfortable right away. Start things off on the right foot.

  • Fast, accurate responses to questions show your professionalism and reliability.

  • Flexibility with scheduling demonstrates your commitment to convenience and patient focus.

Why Your Practice Needs a Consultant: The Art of Converting Consultations: Guiding Leads to Decisions

A patient care coordinator’s job is to educate patients, address concerns, and guide them toward a decision – without pressure. Here’s how:

  • Give detailed explanations about procedures to build expertise and alleviate worries.

  • Listen empathetically to understand patients’ needs, fears, and desires. Respect their emotions.

  • Convey potential results realistically. Help them visualize the benefits.

When your team works together to make patients feel heard, understood, and informed, it builds the trust needed to convert leads into paid procedures.

However, the best thing to remember is this.

There will be a reason(s) why a patient feels like they want to work with you but won’t. Some of the common and potential issues include;

  • They don’t know if they trust your results

  • Your price is too high

  • They don’t know if the benefit of the procedure is enough

  • You don’t have proper availability suited to them

The trick is to identify the problem your prospective patients have and address it in the most streamlined and effective way. If you don’t know what the problem is, you’ll either have to guess, or you’ll never know.

Of course, getting the trained outside perspective of a consultant is a great way to figure things out fast.

Why Your Practice Needs a Consultant: Staying Ahead: Understanding Current Trends in Plastic Surgery Marketing


To stay competitive in this fast-changing business landscape, you’ve got to keep up with the latest marketing trends. This is especially crucial for plastic surgery practices, where perception, reputation, and relevance are so important.

Let’s look at some of the trends shaping plastic surgery marketing right now and why riding these waves is vital.

Why Your Practice Needs a Consultant: Current Trends in Marketing for Plastic Surgeons

Several key trends are transforming how practices market their services:

  • Social Media Influencers: Consumers increasingly rely on influencers when researching cosmetic procedures. Engaging relevant influencers expands your reach and trust.

  • Video Marketing: Video is powerful. Explainer videos, testimonials, live surgeries, and Q&As resonate with prospective patients.

  • Localized SEO: With the focus on local searches, optimizing for location-specific keywords is a must.

  • Virtual Consultations: Offering virtual consultations can attract patients from a wider area to increase your audience and improve accessibility.

Why Your Practice Needs a Consultant: Why These Trends Are Essential

It’s not just about staying relevant – capitalize on the new opportunities these innovations provide!

For example, effective video marketing can make your practice memorable and boost credibility. Virtual consultations can significantly improve patient convenience and satisfaction.

Riding these waves in plastic surgery marketing brings real competitive advantages. It’s now a necessity to connect with modern patients and stay ahead.

Your practice must adapt and evolve with the trends to thrive in today’s marketplace. Sitting still while competitors embrace what’s new will leave you in the dust.

Why Your Practice Needs a Consultant: Some Ideas to Implement These Trends

So, how can your practice actually implement these trends? Here are some impactful ideas:

  • Partner with a few social media influencers in your area to co-create content and run promotions.

  • Film engaging explainer and “day in the life” videos for your website and social media.

  • Optimize your website and blog content for keywords related to your location.

  • Invest in software to track and follow leads.

The possibilities are endless when you lean into these hot marketing trends. And taking action now ensures your practice stays visible to would-be patients. Patients will notice and appreciate your modern, cutting-edge approach.

KiSS Loyalty Club

Why Your Practice Needs a Consultant: Patient Retention 101: Leveraging Plastic Surgeon Loyalty Programs

While getting new patients is crucial, retaining existing ones is equally important for sustaining growth. Studies show increasing retention by just 5% can boost profits 25% to 95%! Loyalty programs are an effective strategy to achieve this balance.

Why Your Practice Needs a Consultant: Features of Plastic Surgeon Loyalty Programs

Loyalty programs offer incentives that inspire patients to stay engaged, like:

    • Reward Points: Patients earn points for dollars spent to redeem for discounts on future procedures.

    • Referral Rewards: Offer incentives for referrals of new patients…ethically.

    • Membership Tiers: Higher tiers provide extra perks like priority scheduling or early access to new treatments.

    • Special Offers: Send gifts, discounts, or exclusive services for birthdays or other occasions.

Why Your Practice Needs a Consultant: Benefits of Loyalty Programs

The benefits are manifold:

    • Build Repeat Business: Tangible incentives encourage patients to return for more treatments.

    • Attract New Patients: Referral rewards give patients a reason to spread the word.

    • Increase Loyalty: Making patients feel valued by rewarding their continued loyalty fosters stronger connections.

Why Your Practice Needs a Consultant: Patient Retention Tactics and The Role of Loyalty Programs

Beyond providing excellent results, retention is about delivering a great overall patient experience. This includes flexible scheduling, prompt communication, quality education, and personalized care.

Loyalty programs are an important piece of this experience. They make patients feel appreciated and give compelling reasons to return and refer others. This cements loyalty to your practice.

For example, The Cosmetic Surgery Clinic uses tiered memberships with escalating perks. This helped them retain yearly patients, increase satisfaction, get more reviews and referrals, and grow their practice.

When executed well, loyalty programs can positively impact patient loyalty and retention. Offering compelling benefits and maintaining quality care helps retain and expand your patient base.

Why Your Practice Needs a Consultant: Boosting Your Plastic Surgery Practice Image: Reviews, Referrals, and Stunning Before-After Photos

A strong brand image is key for any plastic surgery practice aiming to make an impact. In-person and online reviews, referrals, and quality before-after photos are critical for building a reputation that encourages prospective patients to trust you with their aesthetic goals.

Here is how effectively managing these aspects can benefit your cosmetic surgery practice and strategies for optimizing them.

Why Your Practice Needs a Consultant: The Importance of Reviews, Referrals, and
Before-After Photos

Before and After Photos

  • Reviews: Positive patient testimonials showcase satisfied patients’ experiences, adding credibility and trust.

  • Referrals: Word-of-mouth referrals from happy patients serve as powerful endorsements to convince their networks to use your services.

  • Before-After Photos: These visuals enable prospective patients to appreciate your skills, expertise, and aesthetic capabilities.

Why Your Practice Needs a Consultant: Strategies for Leveraging Reviews, Referrals, and Photos

  • Request Reviews: Encourage satisfied patients to leave reviews on Google, Yelp, RealSelf, social media, etc. Make it easy by providing instructions. Follow up persistently yet tactfully.

  • Encourage Referrals: Offer ethical perks to patients who refer their friends and family. It rewards existing patients while attracting new ones through trusted referrals.

  • Professional Before-After Photos: Ensure they meet standards by using consistent lighting, angles, and distance in each set. Neutral backgrounds that focus on the results. Make sure you obtain written patient consent.

  • Showcase Testimonials: Share positive testimonials and case studies on your website and social media. Highlight great patient experiences and results.

  • Leverage Social Media: Post before-after photos, testimonials, and other content on Instagram, Facebook, etc. Social platforms amplify your referral program, reviews, and visuals.

By optimizing reviews, referrals, and before-after photos, you can build an incredible brand image.

However, this means focusing on delivering outstanding outcomes and empathetic experiences to earn these glowing testimonials first. When you do so, you make patients your biggest advocates.

When you start to get a bit of a flow going, you use testimonials and reviews to consistently reinforce your image, earning the trust and credibility vital for long-term success.

Why Your Practice Needs a Consultant: Other Tips for Managing Reviews and Referrals

  • Monitor review sites regularly and respond professionally to any negative feedback to resolve issues.

  • Feature strong testimonials prominently on your website. Refresh them regularly.

  • Send follow-up emails after procedures asking patients if they know anyone who could benefit from your services. Provide information on how to refer and make it as simple as possible. The fewer steps, the better.

  • Share curated before-after photos on social media consistently, not just a one-time post. Aim for multiple times per week.

  • When patients agree to provide a testimonial, ask for a photo/video testimonial if they’re comfortable. These can have a stronger impact.

  • Print testimonials from review sites and hang in your office. Adds social proof for patients visiting in person.

  • Publish before-after galleries on photo sites like Flickr. Optimizes for image searches.

  • Analyze reviews regularly to identify recurring patient pain points. Use insights to improve.

why your practice needs a consultant

Why Your Practice Needs a Consultant: Decoding the Process:
What to Expect from Your Plastic Surgeon Marketing Consultant

Throughout this guide, we’ve been exploring some of the ways you can take the marketing efforts of your cosmetic surgery practice to the next level, one of the most effective moves being to hire a dedicated marketing consultant to work alongside you.

Think of your consultant as a mentor, a trained eye who can come into your practice to see the things you may not see and to share the skills and insights you may not know. This unlocks the door to a brand-new way of running your practice.

It’s essentially a way to fast-track the problem-solving and strategy-devising part of your business, enabling you to focus on the more important areas, such as building patient relationships and their overall experience.

Let’s break this down…

Why Your Practice Needs a Consultant: What to Expect

Here’s what working with a competent consultant may involve:

  • Initial Consultation: The consultant will thoroughly analyze your current marketing – your website, social media, online reputation, patient interactions, and more. They can do this virtually or come to your office to see how you run things, what the staff are like, and what the experience entails, all while getting a feel for what you do and how you do it.

  • Strategy Development: The consultant will create a customized marketing plan for your practice based on the initial analysis. This will define target audiences, set objectives, identify optimal marketing channels, and outline specific strategies for content, SEO, social media, etc.

  • Execution & Management: Once the marketing plan is finalized and approved, the consultant will start executing it. This may include website updates, SEO optimization, content creation, launching ad campaigns, managing social profiles, email marketing, and more.

Why Your Practice Needs a Consultant: Timelines & Deliverables

Exact timelines vary based on the complexity of strategies and consultant capacity, but a general timeline is:

  • Weeks 1-2: Initial consultation and analysis

  • Weeks 3-4: Formulating the marketing plan and getting client approval

  • From Week 5: Executing the marketing plan

The consultant should provide regular progress reports detailing the outcomes of marketing activities. They should also clearly communicate any necessary changes to achieve your practice’s goals.

Why Your Practice Needs a Consultant: Tips for a Productive Partnership

To ensure an effective partnership with your consultant:

  • Have regular check-ins to align on priorities and discuss progress.

  • Provide timely feedback on strategies, content, or deliverables before launching.

  • Give access to existing online marketing assets like your website, social accounts, and analytics.

  • Introduce them to important staff members they’ll collaborate with.

  • Be ready to devote time to content creation, reviews, and approvals.

  • Have an open mind to trying new strategies that leverage current best practices.

With aligned expectations, transparency, and collaboration, your consultant relationship will thrive – ultimately accelerating your practice’s growth.

To summarize, working with a marketing consultant that specializes in plastic surgery is a partnership focused on a shared goal – enhancing your visibility and attracting more patients.

Clear expectations, open communication, and a respectful relationship are key to realizing the full potential of this collaboration.

Regardless of specific timelines or deliverables, the ultimate objective remains the same:

  • Boost your online presence

  • Attract more patients

  • Build stronger local recognition

  • Grow your plastic surgery practice

Stay focused on patient satisfaction and delivering high-quality outcomes. With this focus, your marketing efforts are bound to succeed.

Why Your Practice Needs a Consultant: The Ultimate Checklist for Hiring a Plastic Surgeon Marketing Consultant

why your practice needs a consultant

Choosing the right marketing consultant can significantly impact your practice’s future growth and success. With the stakes so high, it’s important to be selective and find someone truly qualified.

Here are the most important attributes and qualifications to look for in a top-notch marketing consultant for plastic surgeons:

Why Your Practice Needs a Consultant: Key Skills and Experience of an Effective Plastic Surgery Marketing Consultant

  • Proven Track Record of Success: Look for case studies, client testimonials, reviews, and examples of previous successful marketing campaigns in the plastic surgery space specifically. This showcases they can deliver results.

  • In-Depth Knowledge: Ensure they are current on the latest marketing trends, techniques, and best practices relevant to plastic surgery. They should deeply understand your target patients.

  • SEO, Content, and Social Media Skills: These are essential for today, so look for expertise in crafting strategic content, optimizing for search, and leveraging social media marketing.

  • Website Design Capabilities: Since your website is often the first touchpoint, they should be skilled in consulting on design, layout, conversions, etc.

  • Data and Analytics Knowledge: They must be able to leverage data to glean insights, set KPIs, track progress, and optimize campaigns. Experience with marketing analytics tools is a plus.

  • Creativity and Innovation: Look for outside-the-box thinking and new ideas beyond the standard approaches. Innovation is key to stand out from your competition.

  • Communication Skills: Your consultant must be responsive, detail-oriented, transparent about challenges, and able to explain technical concepts simply.

Why Your Practice Needs a Consultant: Why Plastic Surgery-Specific Experience Matters

Marketing principles largely apply across industries, but the dynamics of the audience and ecosystem in plastic surgery are unique in many ways. Here are some of them:

  • Highly emotional decision-making process for patients

  • Emphasis on visual branding and imagery

  • Importance of positive reviews and social proof

  • Significance of personalized consultations and trust

  • Demand generation through SEO and educational content

A consultant specifically experienced with the plastic surgery industry intrinsically understands these nuances and complexities. They know what truly drives conversions and growth for a practice like yours because they have seen the results firsthand.

In contrast, someone without direct plastic surgery expertise may struggle to grapple with the idiosyncrasies of marketing medical aesthetic procedures. Investing in a consultant specially focused on your niche is key.

Why Your Practice Needs a Consultant: Vet Prospective Consultants Thoroughly

why your practice needs a consultant, Plastic Surgeon Consultant Catherine Maley
  • Interview several candidates and ask for case studies and client references to validate their past work.

  • Look for in-depth knowledge of the plastic surgery space during the interviews.

  • Check out their own website, blog, and social media to evaluate their marketing abilities.

  • Ask how they stay on top of the latest trends and techniques in your industry.

Taking these steps will help ensure you find the perfect marketing consultant to catapult your practice ahead of the competition. With the right partner, you are primed for tremendous growth and success.

Why Your Practice Needs a Consultant: Closing Thought: The Value of Hiring a Plastic Surgeon Marketing Consultant

In today’s competitive cosmetic surgery landscape, marketing – especially digital marketing – is central to a practice’s success. Providing excellent surgical results is no longer enough.

You must shape your brand, reach the right audience, and compellingly share your success stories publicly. Amidst this changing environment, having a versatile marketing and business consulting partner is invaluable.

Why Your Practice Needs a Consultant: Here are some key advantages a competent consultant brings:

  • Fine-tune your business plan, aligning it with your vision and growth objectives.

  • Understand your audience better and generate higher-quality patient leads.

  • Implement and manage tailored marketing campaigns for your practice.

  • Monitor performance and provide data-driven insights to improve campaigns.

  • Build a robust online and social media presence to boost visibility and reputation.

Hiring a consultant signifies a strategic investment in growing your practice. They offer immense value by enhancing your brand, engaging plastic surgery patients, and expanding your visibility.

With the right partner, you can focus on delivering exceptional patient outcomes while they navigate the complexities of marketing.

In our evolving competitive landscape, continuous marketing innovation and adaptation is crucial for survival. Invest in top talent to stay ahead of the curve and ensure sustainable growth.

Testing new strategies, embracing technology, and improving patient experiences will help your practice thrive despite increasing competition.

Take the plunge, hire a consultant, like me, Catherine Maley, and watch your practice flourish. The returns will be well worth the investment.

Book your strategy call today.