Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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Beauty and the Biz - The Plastic Surgery Practice Playbook by Catherine Maley

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

Learn: Why Patients Buy Aesthetic Services, Why They Chose You Over Your Competitors, What You Did and Did Not Do to Satisfy Them, What You Can Do to Close More Procedures and Easy and Executable Marketing Strategies

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A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.

Learn: Why Patients Buy Aesthetic Services, Why They Chose You Over Your Competitors, What You Did and Did Not Do to Satisfy Them, What You Can Do to Close More Procedures and Easy and Executable Marketing Strategies

Beauty and the Biz Plastic surgey practice growth playbook

The Plastic Surgery Practice Growth Playbook

What the Top 10% of Plastic Surgeons Do Differently
Beauty and the Biz Plastic surgey practice growth playbook

This is not another motivational business book.

It’s a strategic blueprint for surgeons who want to grow smarter.

Inside, you’ll discover how high-performing practices:

If you’ve ever wondered why some practices seem to scale faster, with less stress and better margins…

This book shows you.

Because the difference is rarely surgical skill.
It’s strategy, systems, positioning, and leadership.