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Content Creation Marketing for Plastic Surgeons

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Content Creation Marketing for Plastic Surgeons

What is Content Creation Marketing?

Content creation marketing for plastic surgeons is an important strategy to add to your overall marketing plan.

You create and distribute valuable, relevant and consistent content that attracts the right audience. And, the right audience is the one interested in cosmetic rejuvenation. They are looking for information to help them decide which procedure and who should perform it.

Actually, content creation marketing for plastic surgeons is the opposite of mainstream “push” advertising. Advertising pitches and pushes your services onto the masses, while content creation marketing addresses prospective cosmetic patients’ needs so they come to you naturally.

Why is Content Creation Important to Plastic Surgeons?

In a world of relentless information coming at consumers, they only hear what they are interested in at that moment. They seek out that information and come to you when you have the answers they need.

Take the time to create those answers through various platforms and you’ll attract a lot more cosmetic patients. This is important because there are so many advantages and benefits to content creation marketing for plastic surgeons. For example,

Brand Awareness gets you found by the right audience who wants your services.

Building Trust makes you the expert patients feel comfortable with.

Audience Engagement encourages interaction with prospective cosmetic patients.

Lead Generation identifies those who want your services.

Builds Loyalty by developing fans of future cosmetic patients and helps you retain your current patients.

Increases Profitability since your audience is compelled to take action and,

Decreases Advertising Costs since content marketing is free, or cheaper than standard advertising.

Examples of Good Content Creation

Content creation marketing for plastic surgeons works well for surgeons since you have built-in content just by being a plastic surgeon. You have plenty of patient content, as well as practice content.

Think about it…. Plastic surgeons have limitless patient content that includes:

  • Prospective patients visiting your office for consultations.
  • Pre-surgical patients excited and nervous about their upcoming surgery.
  • Surgical patients recuperating.
  • Post-op surgical patients returning for follow-up appointments.
  • Ecstatic patients fully recovered and loving their results.

Each patient has a different story at each phase of their journey. That’s a lot of content to create and distribute online!

But there’s so much more … Plastic surgeons also have limitless practice content such as:Content Creation for Plastic Surgeons

  • Frequently-asked-questions (FAQs) for each procedure.
  • New treatments and procedures.
  • Interesting things happening in the practice (renovating, etc.)
  • Staff stories, birthdays, anniversaries.
  • Personal stories about family and hobbies and so on.

How to Create Content

It takes a team to create content. Start with someone experienced at video editing so they capture the “Day in the Life of a Plastic Surgeon”.  They are responsible for filming you throughout the day. That includes you conducting patient consultations, meeting with post-op patients, performing surgery.

This person needs to be on the lookout for content happening all day in the office. For example, staff performing non-surgical treatments and introducing skincare. You meeting with your team and celebrating your successes. You have endless opportunities for creating content from your unique practice.

Content Creation Marketing Machine and Distribution

Prospective cosmetic patients are scattered all over the Internet so you need to be seen where they are.

The secret to content creation marketing for plastic surgeons is to create great content that is repurposed for different platforms.

Determine which platforms prospective patients use the most. Now, develop a systematic plan to regularly upload content to those platforms.

For example, staff take photos and videotapes live patient consultations with you in your office. That’s because most plastic surgeons are most comfortable and relaxed in that situation.

Now, the content is repurposed as  follows:Content Creation Marketing for Plastic Surgeons

Video –  upload to YouTube, Vimeo, IGTV, Facebook Watch

Transcribe – produce articles, blog posts, press releases, realself Q&A

Photos – upload to facebook, Instagram, pinterest, snapchat

Record – use the audio to start a podcast and upload to top podcast platforms

Do you see how one piece of content becomes up to 20 pieces when you “slice and dice” and repurpose it or different audiences or different platforms.

Content Creation Marketing Warning

But I warn you…this takes a commitment.  This is not a one-time event.

Content creation marketing for plastic surgeons requires ongoing, interesting content that regularly posts to your platforms.

This takes time and effort to create content. However, it’s a great way to attract new cosmetic patients to you without expensive advertising.

Click here for all the strategies for Plastic Surgery Marketing: What’s Working Now.

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TESTIMONIALS

5/5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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