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Plastic Surgery Podcast Marketing

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Plastic Surgery Podcast Marketing

Plastic surgery podcast marketing is the latest media channel that works well for several reasons:

  • You’ll reach a larger audience of prospective patients
  • You will enhance your current branding
  • It improves your SEO rankings since you’re on more platforms

BUT, you must commit. We need to start here because if you are serious about starting your own podcast, you have to show up regularly and do what it takes to keep this media channel alive.

Know Why You Want a Podcast.

Why do you want to do plastic surgery podcast marketing? The obvious answer is to attract more cosmetic patients to your practice and that’s a good reason.

Maybe you want to be the “voice of reality” for prospective cosmetic patients to help them separate the reality from the hype. Being an educational platform is also a great why.

You may also want to grow your brand and build a reputation in this industry as an influencer.

Or, maybe you’re simply ready to grow and expand and this is a fun way to stretch your skillset. There’s no right answer. There’s only an answer that will keep you engaged and committed.

Now that your why is established, here is what you need to get your podcast up and running:

Pick a Podcast Name and Theme Song

Keep it simple and memorable. Think about your audience and what they’re interested in. For example, “Plastic Surgery Real Stories” podcast.

Google the name to be sure nobody else is using it. And, buy the URL and set up podcast, youtube, website accounts with that name so you are omni-channel findable.

Choose background music for the podcast intro and end. There’s lots of music free for commercial use at Audio Jungle and SoundCloud.

Choose a Podcast Platform

There are many so decide carefully. A couple things to consider are transcribing services and does it have a simple podcast WordPress plugin? 

Tip:  I use Zoom for audio AND visual to upload the audio on podcast channels and then use the visual to upload videos of the podcast to YouTube and Vimeo. This helps a lot with reach and google rankings.

Podcast Equipment You Need

It takes very little investment to get started but getting the audio right is your highest priority. Nobody wants to listen to a podcast that is garbled and difficult to understand.

Get yourself a really good microphone. Check out Blue Yeti or Audio-Technica ATR2100. I suggest adding a filter as well so your “Ps” sound good. (link).

I personally record using Voice Memos on my mac and QuickTime Player to listen back.

Editing software is free such as Garage Band and Audacity. You can also use YouTube to edit.

Upload to your podcast platform and it will disperse to the various podcast channels.

Podcast Content Ideas

This is the toughest part. You must get creative when it comes to creating content…and lots of it.

But here’s the good news. As a plastic surgeon, you hear patient stories every day. That’s fresh, ongoing content and here are more content ideas:

  • Interview your patients
  • Solo Commentary
  • Storytelling
  • New procedures
  • Celebrity critiques
  • Personal stories about you, family, hobbies, pro-bono efforts, etc.

Now take the above content and have each podcast episode flow as follows:

-Theme song with introduction and what this podcast is about

-Main content is an interview, solo narration or a patient story

-Wrap it up with call to action to subscribe, share, review and contact you

Tip: Listen to other podcasts in the plastic surgery industry such as my own, “Beauty and the Biz”, but also other industries to get great ideas for how to improve your own podcast.

Podcast Marketing for Plastic Surgeons

 

Practice Offline

It’s an odd feeling to be in a quiet room and talk to a microphone. There’s no feedback from the audience so you have to remember to keep your voice up and your energy active.

Practice many times. Tell a story. Interview your family. Do some dry runs and listen back to the recordings.

How Often Do You Podcast?

The point is consistency. It’s best to do less consistently than do it in spurts. I recommend at least bi-weekly, so you gain a following who keeps your podcast on their cell and checks in for new episodes.

Marketing Your Podcast

Spread the word about your podcast to grow your audience such as:

Add it to your website and add a “Subscribe” buttonPodcast Marketing for Plastic Surgeons

  • Email your patient list notifying them when new episodes are launched
  • Social media posts reminding them to check out your podcast
  • FB, IG and LinkedIn Advertising
  • Adroll and retargeting ads to those who visited your website but left
  • Contact Facebook Group admins who can share it with their audiences

Tip:  Whenever you interview a cosmetic patient, encourage them to post it on their social media platforms so their followers get to know you as well.

Conclusion

Yes, plastic surgery podcast marketing is work if you want to grow a successful podcast. However, the benefits can outweigh the hassle when you do it right.

Click here for all the strategies for Plastic Surgery Marketing: What’s Working Now.

 

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"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
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Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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Catherine Maley

Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

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