Beauty and the Biz Surgeon Interviews with Catherine Maley
What can plastic surgeons learn from other successful plastic surgeons?
A lot.
That is why Catherine Maley created the Beauty and the Biz podcast to interview plastic surgeons about the business, marketing, leadership, patient experience, and practice-growth decisions behind their success.
These conversations go beyond surgical technique.
They reveal how plastic surgeons are building private practices, attracting better patients, converting consultations, retaining existing patients, hiring teams, managing growth, handling competition, using social media, building authority, and creating more profitable practice models.
This page brings together selected Beauty and the Biz surgeon interviews so plastic surgeons and their teams can learn from colleagues who are growing, adapting, and making strategic decisions in today’s aesthetic marketplace.
Why These Surgeon Interviews Matter
Plastic surgeons are surrounded by advice.
- Marketing agencies tell you to spend more.
- Social media experts tell you to post more.
- Software companies tell you to automate more.
- Staff tell you they are already busy.
- Patients tell you they need to think about it.
But the most useful lessons often come from other surgeons who are actually doing it.
On Beauty and the Biz, Catherine Maley asks plastic surgeons what worked, what did not work, what they would do differently, and what other surgeons can learn from their growth.
These interviews highlight the real-world decisions behind successful practices, including:
- How surgeons built their reputation
- How they attracted better patients
- How they grew without losing control
- How they handled staffing and operations
- How they used social media, PR, or patient education
- How they improved consultation quality
- How they avoided expensive mistakes
- How they built authority in competitive markets
- How they created stronger patient trust
These are not generic marketing theories.
They are practice-growth lessons from surgeons who have lived the business side of plastic surgery.
Featured Beauty and the Biz Surgeon Interviews
Below are selected Beauty and the Biz surgeon interviews. New interviews are added regularly as Catherine continues to speak with plastic surgeons about practice growth, marketing, leadership, operations, patient attraction, consultation conversion, and long-term business strategy.
- Dr. Chiddy – Draper, UT
- Ritu Chopra, MD – Beverly Hills, CA
- Johnny Franco, MD – Austin, TX
- Ashkan Ghavami, MD – Beverly Hills, CA
- Ramtin Kassir, MD – New York, NY
- Mark Mani, MD – Beverly Hills, CA
- Dr. Miami – Bay Harbor Islands, FL
- Mike Nayak, MD – St. Louis, MO
- Jason Pozner, MD – Boca Raton, FL
- Rod Rohrich, MD – Dallas, TX
- Douglas Steinbrech, MD – Chicago, IL
- Grant Stevens, MD – Marina Del Rey, CA
- Ben Talei, MD – Beverly Hills, CA
- Randy Waldman, MD – Lexington, KY
- ED Williams, MD – Latham, NY
- Anthony Youn, MD – Troy, MI
Featured in The Plastic Surgery Practice Playbook
Looking for the surgeons featured in Beauty and the Biz: The Plastic Surgery Practice Playbook?
Visit Catherine’s dedicated Practice Growth Lessons from Top Plastic Surgeons page.
That page highlights selected “Podcast Pearls” and practice-growth lessons from surgeons featured in the Playbook.
What Plastic Surgeons Can Learn from These Interviews
After interviewing hundreds of plastic surgeons, Catherine Maley has seen clear patterns.
The practices that grow well are not just chasing more leads.
They usually have stronger fundamentals:
- Clearer positioning
- Better patient education
- More consistent follow-up
- Stronger consultation conversion
- Better-trained coordinators
- Stronger patient retention
- More deliberate leadership
- Better operational control
- More authority in their market
- A clearer understanding of the business side of plastic surgery
Each surgeon has a different story, but the strongest practices tend to make intentional decisions instead of reacting to whatever is happening in the market.
That is the value of studying other surgeons.
You do not need to copy them.
You need to understand the strategy behind their growth.
How These Interviews Fit into Plastic Surgery Practice Growth
This interview hub is part of Catherine Maley’s larger Plastic Surgery Practice Growth resource.
Practice growth is not one thing.
It includes:
- Patient attraction
- Consultation conversion
- Patient retention
- Branding and authority
- Operations and systems
- Leadership
- AI and automation
- Market trends
- Long-term practice value
These surgeon interviews show how those growth levers play out in real practices.
Related Resources:
Want More Practice-Growth Lessons?
Catherine Maley has spent more than two decades helping plastic surgeons improve the business side of their practices.
Through consulting, coordinator training, patient retention systems, and the Beauty and the Biz podcast, Catherine helps surgeons identify where their practices are leaking revenue and what to fix first.
If your practice is busy but not converting, retaining, or growing the way it should, the issue may not be more leads.
It may be what is happening after the lead comes in.
