Practice Growth Lessons from Jonathan Kaplan, MD Featured on "Beauty and the Biz" with Catherine Maley
Practice Growth Lessons from Jonathan Kaplan, MD Featured on "Beauty and the Biz" with Catherine Maley
What can plastic surgeons learn from Jonathan Kaplan, MD about Operations, AI Growth Tools, and building a stronger aesthetic practice?
That is what Catherine Maley discussed with Jonathan Kaplan, MD on the “Beauty and the Biz” Podcast, where they talked about Operations, AI Growth Tools and what it really takes to grow a modern plastic surgery practice.
About Jonathan Kaplan, MD
Jonathan Kaplan, MD is a board-certified plastic surgeon in San Francisco, CA. He is known for being a San Francisco, CA, plastic surgeon and GLP-1 weight-loss enrollment and subscription platform entrepreneur.
In this “Beauty and the Biz” conversation, Dr. Kaplan shared how he tracked what happened after he took over a San Francisco practice, what helped the practice grow, and what other plastic surgeons can learn from the decisions behind that growth.
Key Plastic Growth Lesson from Jonathan Kaplan, MD
Dr. Jonathan Kaplan is a board-certified plastic surgeon in private practice in San Francisco. Presently, he still enjoys operating. However, he also saw a limit that every solo surgeon understands. Specifically, there are only so many hours he can spend in the OR.
Therefore, he built a business alongside his San Francisco plastic surgery practice. Initially, this began as price estimator software. Later, it evolved into GLP-1 weight loss software for online enrollment and subscriptions. Furthermore, Kaplan says the company now generates more than $30 million a year.
This is why the conversation fits inside Catherine Maley’s broader resources on Plastic Surgery Practice Growth. It is not just a podcast interview. It is a real-world example of how growth decisions show up in branding, patient attraction, conversion, operations, retention, or long-term practice value.
3 Takeaways Plastic Surgeons Can Use
- Details why he wanted revenue that did not depend on another surgical day
- Discusses how he scaled without getting bogged down with more staff
- Reveals why making every patient visit the office can shrink the audience for that service
Listen or Watch the Full Interview
For the full conversation, listen or watch Catherine Maley’s “Beauty and the Biz” interview with Jonathan Kaplan, MD.
Listen to the Beauty and the Biz Episode
Listen to Dr. Jonathan Kaplan on “Beauty and the Biz” with Catherine Maley
Watch the Beauty and the Biz Episode
Watch Dr. Jonathan Kaplan on “Beauty and the Biz” with Catherine Maley
Want More Practice-Growth Lessons?
Catherine Maley has interviewed hundreds of plastic surgeons on “Beauty and the Biz” and has spent more than two decades helping practices improve patient attraction, consultation conversion, retention, operations, team performance, and profitability.
Want Results Like This in Your Practice?
If you are a plastic surgeon trying to grow a stronger practice, the answer is not always more leads.
Sometimes the bigger opportunity is fixing what is already happening inside the practice:
- How your phones are answered
- How consults are handled
- How fees are presented
- How your coordinator builds trust
- How consults convert to booked surgery
- How patients are followed up with
- How your brand differentiates you from every other surgeon in your market
Catherine Maley helps plastic surgeons identify the revenue leaks holding them back and prioritize what to fix first.
