Practice Growth Lessons from Dr. Shawna R. Kleban Featured on "Beauty and the Biz" with Catherine Maley
Practice Growth Lessons from Shawna R. Kleban, MD Featured on "Beauty and the Biz" with Catherine Maley
What can plastic surgeons learn from Shawna R. Kleban, MD about Patient Attraction, Operations, and building a stronger aesthetic practice?
That is what Catherine Maley discussed with Shawna R. Kleban, MD on the “Beauty and the Biz” Podcast, where they talked about Patient Attraction, Operations and what it really takes to grow a modern plastic surgery practice.
About Shawna R. Kleban, MD
Shawna R. Kleban, MD is a board-certified plastic surgeon in Charlotte, NC. She is known for being part of a large, physician-led organization that gives her key advantages.
In this “Beauty and the Biz” conversation, Dr. Kleban shared how she learned that the right employed position offers growth, support, and a life outside the practice; what helped the practice grow; and what other plastic surgeons can learn from the decisions behind that growth.
Key Plastic Growth Lesson from Shawna R. Kleban, MD
To begin, Dr. Shawna Kleban is a board-certified plastic surgeon practicing inside a big multi-surgeon group in North Carolina. Primarily, she specializes in aesthetic surgery. In addition, she has developed a particular passion for caring for patients after massive weight loss.
Importantly, these are not always one-procedure patients. Instead, some require several carefully planned stages that happen over years.
For instance, in this week’s “Beauty and the Biz” videocast, Dr. Kleban explains why massive-weight-loss patients can become exceptionally loyal, grateful, and referral-driven.
This is why the conversation fits inside Catherine Maley’s broader resources on Plastic Surgery Practice Growth. It is not just a podcast interview. It is a real-world example of how growth decisions show up in branding, patient attraction, conversion, operations, retention, or long-term practice value.
3 Takeaways Plastic Surgeons Can Use
- She has operational and marketing support.
- She has access to seasoned surgeons and business leaders.
- She has greater work-life balance during this stage of her life.
Listen or Watch the Full Interview
For the full conversation, listen or watch Catherine Maley’s “Beauty and the Biz” interview with Shawna R. Kleban, MD
Listen to the Beauty and the Biz Episode
Watch the Beauty and the Biz Episode
Want More Practice-Growth Lessons?
Catherine Maley has interviewed hundreds of plastic surgeons on “Beauty and the Biz” and has spent more than two decades helping practices improve patient attraction, consultation conversion, retention, operations, team performance, and profitability
Want Results Like This in Your Practice?
If you are a plastic surgeon trying to grow a stronger practice, the answer is not always more leads.
Sometimes the bigger opportunity is fixing what is already happening inside the practice:
- How your phones are answered
- How consults are handled
- How fees are presented
- How your coordinator builds trust
- How consults convert to booked surgery
- How patients are followed up with
- How your brand differentiates you from every other surgeon in your market
Catherine Maley helps plastic surgeons
identify the revenue leaks holding them back and prioritize what to fix first.
