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Dr. Ramtin Kassir on Beauty and the Biz with Catherine Maley

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Practice Growth Lessons from Dr. Ramtin Kassir, Featured in Beauty and the Biz: The Plastic Surgery Practice Playbook

What does it take to build a recognizable plastic surgery brand, attract patients from around the country and abroad, and stand out in one of the most competitive aesthetic markets in the world?

That is what Catherine Maley discussed with Ramtin Kassir, MD, on the Beauty and the Biz Podcast, where they talked about practice growth, branding, social proof, patient experience, expansion, recovery protocols, and what it really takes to build a high-demand aesthetic practice

Dr. Ramtin Kassir on Beauty and the Biz with Catherine Maley

Listen to Dr. Ramtin Kassir on Beauty and the Biz with Catherine Maley

Dr. Kassir is also one of the top facial plastic surgeons featured in Catherine Maley’s book, Beauty and the Biz: The Plastic Surgery Practice Playbook 
, where Catherine highlights lessons from 175+ plastic surgeon interviews.

This page is part of Catherine’s Practice Growth Lessons from Top Plastic Surgeons, where she highlights real-world practice-growth lessons from leading plastic surgeons featured on Beauty and the Biz.

About Dr. Ramtin Kassir

Dr. Ramtin Kassir is a facial plastic surgeon with more than 25 years in practice. He has a Manhattan office, a med spa on Park Avenue in New York City, a second location in New Jersey, and also sees consults in Germany.

Over the course of his career, Dr. Kassir has performed more than 10,000 surgical procedures, trained other surgeons on his innovative facelifting techniques, appeared in national media, and built a highly visible brand with more than 1 million Instagram followers.

In his conversation with Catherine Maley on Beauty and the Biz, Dr. Kassir shared how he went from Iran to Texas, Florida, and eventually Park Avenue, and how he built his private practice one step at a time.

Podcast Pearl from Dr. Kassir

“I went straight into private practice and rented an office on Park Avenue just one afternoon a week, Wednesdays from 2 to 5. I didn’t need a full buildout to start. I needed a presence. Starting small in the right location gave me credibility without unnecessary overhead.”

— Ramtin Kassir, MD

That is a powerful lesson for plastic surgeons.

You do not always need a huge buildout, a large staff, or a complicated expansion plan to get started. Sometimes, you need the right presence, the right positioning, and enough credibility to begin building momentum.

For Dr. Kassir, Park Avenue gave him a strategic presence before he built everything else around it.

  • For plastic surgeons trying to grow today, the lesson is simple: start with positioning before you start adding overhead. That’s how you build branding authority

Practice Growth Lesson: Presence Comes Before Expansion

One of the biggest mistakes plastic surgeons make is expanding too quickly.

A surgeon gets busy and adds more locations, more staff, more procedures, more devices, and more moving parts. From the outside, the practice looks bigger. But behind the scenes, it can become more stressful, more expensive, and harder to control.

Dr. Kassir’s story points to a better path.

Start with presence. Build credibility. Create demand. Then expand when the brand, systems, team, and patient experience can support it.

That is why this conversation fits so well inside The Plastic Surgery Practice Playbook.  It is not just about marketing. It is about making smarter growth decisions.

A Second Podcast Pearl: Growth Creates Complexity

“My father used to say, one office, one headache. Two offices, ten headaches. Three offices, a hundred headaches.”

— Ramtin Kassir, MD

This is one of the most practical warnings in the episode.

Multiple locations can create more opportunity, but they also create more complexity. More offices mean more staff, more management, more oversight, more financial leaks, and more chances for the patient experience to become inconsistent.

Dr. Kassir’s advice is not that surgeons should never expand. It is that expansion requires leadership, systems , and a strong team.

Growth should not just make the practice bigger. It should make the practice better and more profitable.

What Plastic Surgeons Can Learn from Dr. Kassir

This episode includes several practice-growth lessons for plastic surgeons who want to build a stronger, more recognizable, more profitable practice.

  1. Build credibility before adding unnecessary overhead. Dr. Kassir did not start with a giant buildout. He started with the right presence and grew from there.
  2. Branding is built through consistency He has been posting content for years, educating patients, showing results, and creating visibility around the work he does.
  3. Social media works best when it reflects the surgeon’s real style Dr. Kassir said the key to social media is not copying what everyone else says to do. It is finding your own style and talking about what patients actually care about.
  4. Out-of-town patients require more than marketing When patients travel for surgery, everything matters: the consultation, scheduling, recovery, communication, aftercare, and trust.
  5. Recovery can be a competitive differentiator Dr. Kassir discussed the value of rapid recovery protocols, including hyperbaric oxygen, LED photobiomodulation, lymphatic drainage, and IV infusion for surgical patients.
  6. Learn to say no One of the strongest lessons from the episode is patient selection. Dr. Kassir talked about the importance of identifying when a patient may not be a good fit and handling that conversation carefully.
  7. Everything counts From PR to social media, YouTube, reviews, testimonials, before-and-after photos, website presence, and word-of-mouth — everything contributes to how patients perceive the practice.

Episode Highlights

In this episode of Beauty and the Biz, Catherine Maley and Dr. Ramtin Kassir discuss:

  • How Dr. Kassir went from Iran to Texas, Florida, and New York
  • How he started private practice with limited Park Avenue office hours
  • Why location and presence helped build credibility
  • What he learned from growing into multiple locations
  • Why “one office, one headache” is still relevant
  • The role of PR, social media , YouTube, and patient education
  • How he grew his Instagram presence to more than 1 million followers
  • Why out-of-town patients require a complete patient experience
  • How recovery protocols help differentiate the practice
  • Why younger patients are choosing surgery earlier
  • Why patients are moving away from overdone fillers and quick fixes
  • How to ask for photo consent and patient testimonials
  • Why learning to say no protects the practice
  • How the NYC Facelift and Rhinoplasty Master Course.

Featured in Beauty and the Biz: The Plastic Surgery Practice Playbook

Dr. Kassir is one of the top plastic surgeons featured in Catherine Maley’s Beauty and the Biz: The Plastic Surgery Practice Playbook.

The Playbook distills lessons from 175+ plastic surgeon interviews into practical growth principles for private-practice plastic surgeons who want more patients, better conversions, stronger teams, and a more profitable practice.

These are not theories. They are real-world lessons from surgeons who have built successful aesthetic practices.

Want more practice-growth pearls from top plastic surgeons?

Beauty and the Biz: The Plastic Surgery Practice Playbook by Catherine Maley
Get Beauty and the Biz: The Plastic Surgery Practice Playbook

Watch the Beauty and the Biz Episode

Watch Catherine Maley’s conversation with Dr. Ramtin Kassir on Beauty and the Biz.

Image of Ramtin Kassir, MD and Catherine Maley, MBA
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Want Results Like This in Your Practice?

If you are a plastic surgeon trying to grow a stronger practice, the answer is not always more leads.

Sometimes the bigger opportunity is fixing what is already happening inside the practice:

  • How your phones are answered
  • How consults are handled
  • How fees are presented
  • How your coordinator builds trust
  • How consults convert to booked surgery
  • How patients are followed up with
  • How your brand differentiates you from every other surgeon in your market

Catherine Maley helps plastic surgeons identify the revenue leaks holding them back.

Practice Performance Audit by Catherine Maley, MBA
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TESTIMONIALS

Rated 5 out of 5
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
drsigal 3
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Plastic Surgeon Consulting Services
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
"Catherine outlined a plan that put key metrics in place, gave us a clear plan to follow throughout the year and trained our staff to increase their conversions by at least 10%. Since engaging with Catherine, I’m happy to report that revenues are up 15% over the last three months - 22% in the last month alone! I highly recommend Catherine’s consulting services to any practice looking for “best practice” additions to their operation."
Robert Sigal, MD
Robert Sigal, MD
"I have finally tapped into the most efficient way to grow my cosmetic practice and that is to “fish in the pond of my own patients”. When patients return to my practice, over 85% will purchase another service, product, or procedure. Not only was it worth over $200,000 in revenues this past year, it also reminds my patients I’m still around so they don’t wander off to my competitors. Catherine’s group has far exceeded our expectations and goals we had set up for them to achieve."
Victor Ferrari, MD
Victor Ferrari, MD
"Our consult conversions were running at 40-50%. Then we attended Catherine’s online training and implemented her strategies. They immediately increased conversion rates to 75-80%."
Anthony Corrado, MD
Anthony Corrado, MD
"I know how to run a profitable practice; however, it was not without major staff issues, inefficiencies and unproductive drama. With Catherine's guidance, I reorganized staff, set up processes for them to carry more of the workload and hold them accountable so I have more time to focus on patient care. The changes we put in place and the staff training to convert more callers and consultations will easily increase my revenues by 15% as well as save us time, money and costly mistakes. "
Evan Sorokin, MD
Evan Sorokin, MD
"Working with Catherine and her team has been very profitable. We’re only half way through the year and I’m up $200K and I’m booked out for the next 2 months even though we typically go into our slow summer months now. Her recent promotion brought in an extra $63,782 with more surgeries scheduled. I never realized how much money was sitting in my patient list but I’m a believer now!"
Robert Langdon, MD
Robert Langdon, MD
"Catherine Maley has one of the best Marketing Minds in the aesthetic industry, bar none. She understands the aesthetic patient and she also understands the challenges and frustrations we face as aesthetic surgeons. You will benefit from Catherine's tools whether you are new in practice or a seasoned professional.Turn to Catherine for guidance - she knows what she's talking about."
Edwin Williams, MD
Edwin Williams, MD
“Catherine’s Cosmetic Patient Marketing Service has been a great addition to our practice-building overall plan. While we still invest in our online presence, we also found immense value in the internal marketing efforts. We especially like that all results are tracked so we know we are getting a great return ... last year it was 1,148% and no staff time was used. That’s a much easier way to grow my cosmetic practice.”
Mark Mason, MD
Mark Mason, MD
"Catherine Maley turned our practice around. We converted more consultations in one week than we did in an entire month. Our practice went from a painful 50% no show rate to a remarkable 85% show rate. Even more impressive was our close ratio - from 35% to 80% and still increasing. We would recommend her to any practice that’s looking to not only increase their profits today, but sustain a healthy flow of income for many years to come. Thanks Catherine!"
Sam Assassa, MD
Sam Assassa, MD
"Catherine found me the best patient care coordinator I could have asked for. She worked out a payment plan that was fair to me and motivating to my coordinator. She also provided training tools to help my coordinator convert better, even though she was already experienced. The results have been phenomenal. So good, in fact, that my income increased 250% and I’m booked out for 3 months. Don’t waste any more time or money doing it yourself. Outsource to someone you trust!"
Andrew Lofman, MD
Andrew Lofman, MD
"Since we’ve been working with Catherine and her team for the past 5 months, we’ve brought in $79K in surgeries and have booked an additional 17 surgical procedures and 20 non-invasive body procedures since then. This does not include the additional new patient referrals and revenues we are seeing from the on-going nurturing of my current patient database."
Verne Weisberg, MD
Verne Weisberg, MD
"I had given my staff the goal to convert at least $35K per week in surgeries AND I gave them the tools to help which was Catherine’s Online Learning Center at More Patients Academy. They watched Catherine’s modules and implemented her strategies and converted $80K! That equaled a 2,550% ROI. Nice!"
Adam Stein, MD
Adam Stein, MD
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