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3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234)

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff.

I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Now, today’s episode is called “3 Surgeons plus 33 Staff — with Brenton Koch, MD”.

Of course, if you want to scale your practice, (espcially if wanting to have 3 surgeons plus 33 staff) you can:

  • Firstly, hire a younger “you” so they can lighten your load, OR…..
  • Secondly, bring on another specialty surgeon to offer more services to your patients, OR….
  • Thirdly, create a non-surgical arm of your practice with ancillary staff performing the treatments, OR….

Without doubt, you can do one or all those strategies. However, that will take you learning new skills to get it all working harmoniously.

⬇️ Click below to hear “3 Surgeons plus 33 Staff — with Brenton Koch, MD”

In summary this week’s Beauty and the Biz Podcast guest is Brenton Koch, MD. In particular, he’s a facial plastic surgeon in private practice with a total of 3 surgeons plus 33 staff. Indeed, he’s been practicing in West Des Moines, Iowa, for the past 23 years.

Markedly, we talked about his journey to private practice and buying land in 2008 and then building a 10K sq ft facility on it.

Additionally, we discussed him adding more staff. In particular, having his nephew partner with him. In similar fashion, he then added another surgeon to do body work.

Overall, they are now at 3 surgeons plus 33 staff and still growing. In particular, we talked about pearls Dr. Koch has learned about where to find staff and how to motivate them.

Explicitly, Dr. Koch also shared an embezzlement story everyone should hear so it doesn’t happen to you.

THIS is How You Use Social Media & 3 Surgeons plus 33 Staff — with Brenton Koch, MD

👁 DON’T MISS THESE EPISODES 👁

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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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