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30 to 300 Competitors — with Boris M. Ackerman, MD (Ep. 265)

Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “30 to 300 Competitors — with Boris M. Ackerman, MD.”

Obviously, the popularity for cosmetic surgery continues to grow with no end in sight and that’s good news for plastic surgeons.

Because of that demand, it allows surgeons to make a very nice living compared to other medical specialties and that leads to higher status, respect and recognition which is good for the ego 😉

However, on the other hand, this high demand comes with intense competition among plastic surgeons, high costs of running and marketing a cosmetic practice, high expectations of cosmetic patients and legal risks if they’re not happy.

⬇️ Click below to hear “30 to 300 Competitors — with Boris M. Ackerman, MD.”

Specifically, this week’s Beauty and the Biz Podcast is an interview I did with Dr. Boris Ackerman — a board-certified plastic surgeon in private practice in Newport Beach, CA for more than 30 years.

By the way, when he arrived in Newport Beach 30 years ago, there were only 30 competitors and that has grown to 300 since then!

Specifically, we talked about:

  • Firstly, choosing a practice location for family and lifestyle reasons
  • Secondly, how to compete when you are in an uber competitive area
  • Thirdly, financial and regulatory challenges of maintaining an in-office surgical suite
  • Fourthly, his shift to focus on facial rejuvenation surgery and more…
30 to 300 Competitors & Joining a High-Profile Practice

👁 DON’T MISS THESE EPISODES 👁

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#cosmeticpracticecompetitors #borisackermanmd #drborisackerman

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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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