Beauty and the Biz:
The Top 5 Money Makers In Your Practice
There are 5 essential money-making operations that occur in ANY successful plastic surgery practice.
If you miss any of these 5 key elements, you’re leaving a lot of money on the table – often several HUNDREDS of thousands of dollars.
However, the reality is that most practices focus on ONE area only (instead of all five) and that is hurting them, and they don t realize it.
If YOU focus your time and energy on these five areas, you will make more money than ANY of your competitors and with less effort.
Here are the 5 key areas to focus on to win:
- Lead Generation (making the phone ring)
- Converting callers into appointments
- Converting appointments into paid procedures
- Encouraging these patients to come back so they experience (and pay for) more of your procedures and treatments
- Building an army of raving fans who refer you to their friends.
Think about it. Don’t a majority of your surgeries come from word-of-mouth referrals and from existing patients coming back for more?
So, the biggest problem holding you back is your narrow focus on “getting more leads•.
You might be throwing a ton of money at SEO, Google, AdWords and directories OR you’re spending a ton of ·me creating content for your Instagram and Facebook followers.
Yes, it’s exciting to get lots of leads and comments but here’s the kicker … Leads are only one part of it.
These leads need to be converted because if you can’t monetize these leads then you’re throwing money down the drain.
However, if you KNOW how to monetize the leads through the other 4 key elements I mentioned above, then you can run circles around your competitors.
For example, if your competitor’s philosophy is to throw money at advertising and get as many leads as possible but there’s no focus on converting and following up on these expensive leads,
He may make only S1000 on a $1K investment so he breaks even.
However, if you focus on the entire lead process, you can make $4500 on a $1K investment.
The ROI for him is 100%, while yours is 450%
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