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Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263)

Hello, and welcome to Beauty and the Biz where we’ll talk about going from having a med spa to a 50K square ft mansion. To be sure, we’ll also discuss the business and marketing side of plastic surgery, in general.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.”

Imagine dedicating 15 years of your life to becoming a top-tier plastic surgeon, only to work for the Canadian public healthcare system to experience grueling hours, driving 1.5 hours to serve four different hospitals from 7 AM to 10 PM, including weekends.

Of course, that leads to burn out, disillusionment and an unhappy family life and stirs up the desire for change.

⬇️ Click below to hear “Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.”

Specifically, this is Dr. Hani Sinno’s story. Indeed, he’s a board-certified plastic surgeon, with a residency at McGill University and further studies at Harvard. Later, he then returned to Montreal to train new surgeons at McGill University.

Notably, his breakthrough came when a colleague with a thriving medispa in Quebec called Victoria Park, offered Dr. Sinno the chance to help expand by opening a second location.

Furthermore, this wasn’t just any location—it was a 50,000 square foot, 4-story mansion in downtown Montreal. Additionally, under his expertise, this new venture flourished, eventually expanding into 22 locations.

To be sure, we talked about his shift from the Canada public healthcare system to private practice and he shared his innovative approach to learning the marketing and business side of aesthetics.

In short, his dedication to learning not only drove massive growth but also earned him a partnership in the business.

In summary, listen to Dr. Sinno’s story about the crooked path he took from the Middle East to Canada, then the US and back to Canada and how he has set himself up with a practice, life and kids he loves to spend time with.

Catering to the Affluent Patient & Med Spa to 50K Square Ft Mansion

P.S. Would you do me a favor and share the Beauty and the Biz Podcast with your colleagues so we can grow the audience reach? Thanks so much!

Differentiate From Your Competitors, Demand for Non-SX vs SX Increases, Private Practice Inside Group Practice, Marketing a Young Practice, reviews & b/a photos, A scarless facelift, Why Private Equity Fails, Live Off of Referrals, Practicing in The Netherlands, New Buildout Without Help, Hiring Staff Tips and Challenges, One-Stop Shop for Cosmetic Patients, 4 Years Out and Busy, How to Set Up Your 2024 Marketing Plan, Leads Checklist for Surgeons, Review Beauty and the Biz at Apple Podcasts (Pros and Cons of Nurse Injectors), The Cosmetic Patient Retention Guide for 2023 (keeping staff & differentiating, 40-surgeon practice to solo, what happens if something happens to you, life's unwanted surprises), Convert More Cosmetic Patients, buying Land and Building Practice from Scratch, Prepare Your Practice to Survive and Thrive, 3k Lip Lifts Plus 300 Facelifts Per Year, solo practice no debt, commodities trader to surgeon, Get More Leads for Free, Attracting and Converting Cosmetic Patients, Botched, Dr. Oz & Anderson Cooper PR


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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.


Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.



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