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Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS (Ep. 260)

Hello, and welcome to Beauty and the Biz where we’ll talk about the challenges of practicing in the city and suburbs. To be sure, we’ll also discuss the business and marketing side of plastic surgery, in general.

I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS.”

Obviously, the choice between practicing in a city or in the suburbs can significantly impact your success and profitability.

Furthermore, the city setting has more consumer demand; however, that also includes more supply of competitors so your overhead costs are also higher. Indeed, there is also a popular consumer belief you get better quality surgeons in the city.

Specifically, the suburbs are often used as a “surgery feeder” to compel these consumers to have surgery in the surgeon’s city office. Or, some surgeons set up shop in the suburbs to make their commute easier, work closer to home and pay less overhead, even though the demand might be as robust as the city.

In other words, which is the best setting to give your practice the best chance for growth? Notably, the answer is always, “That depends….”

⬇️ Click below to hear “Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS.”

Specifically, in this episode of “Beauty and the Biz”, I interviewed Anna Petropoulos, MD — a Harvard-trained facial plastic surgeon and master injector with over 24 years of experience practicing in Boston.

Chiefly, she talked about her unique perspective, and how she decided on both worlds, by practicing in Boston as well as the suburbs outside the city.

Notably, topics we discussed included:

  • Firstly, how patient trends and marketing strategies differ by location

  • Secondly, why customer service is a priority and how it pays off

  • Thirdly, has investing in 18 devices paid off and a lot more…

96% Botox Retention Rate, Practicing in the City and Suburbs

P.S. Dr. Petropoulos also surprised me when mentioning her experiences working with NASA. Don’t miss it!

👁 DON’T MISS THESE EPISODES 👁

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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.

BEAUTY AND THE BIZ

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

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