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What’s Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230)

Hello, and welcome to Beauty and the Biz, where we delve into the intricacies of the plastic surgery industry, and talk about what’s your competitive advantage. Here, we explore the business and marketing aspects that can make or break your success.

I’m your host, Catherine Maley, the author of “Your Aesthetic Practice – What Your Patients Are Saying.” I also serve as a consultant to plastic surgeons, guiding them to acquire more patients and maximize their profits through strategic planning and effective marketing.

Now, in today’s episode titled “What’s Your Competitive Advantage — with Catherine Maley, MBA,” we’ll be addressing a common issue many plastic surgeons face.

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. Nonetheless, he didn’t have clarity on the question, “What’s your competitive advantage.”

He was frustrated because he KNEW he was way more qualified and skilled than this other guy. Besides, he had been in the area longer than this other guy.

And, to top it off, his prices were even better than this other guy’s. However, despite all these advantages, “the other guy” was doing better than him.

The answer is both simple and complicated…

⬇️ Click below to hear “What’s Your Competitive Advantage — with Catherine Maley, MBA”

Just because you’re a great surgeon with impressive credentials, that no longer entitles you to a busy, successful practice. Instead, if you can’t answer the question, “What’s your competitive advantage,” you might struggle.

Our industry has been saturated with lots of choice for cosmetic patients; consequently, they are overwhelmed.

Prospective patients are clicking all over the Internet, and they are visiting many websites. All too often, these websites start looking the same.

They are searching for something more. They are searching for connection.

The prospective patient is searching for a connection with you. Somehow, they have to have an emotional shift when reading about you, watching you, and meeting you.

That’s what builds trust and belief that you’re the best choice for them. This is key to understanding what’s your competitive advantage.

What’s Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230)


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Catherine Maley

Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery. Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying View Author Profile.


Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.



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