Your Current Patients Are Your Goldmine
The fastest and straightest path to one of the easiest sources of new profits is to consistently go back to your past and current patients.
The fact is, your patients trust you already, they have faith in your abilities, and they like you.
They are already bonded with you so wearing PPE isn’t going to dramatically hinder your relationship as it will with brand new patients who don’t know you.
They are more likely to agree with your recommendations, say yes and move forward faster, while new patients need to shop around.
When you honor their loyalty, they will reciprocate by returning…. It’s that simple.
The secret is to “see” each patient as a revenue-producing asset and a member of your team. Treat them with respect and kindness and show your appreciation and gratitude for them choosing you over all the other competitors surrounding you.
Focus on Word-of-Mouth Referrals
Most practices rely on somewhere between 20%, 40%, 70% of their business on referrals. Yet, they have not given any thought to having a system in place for referrals.
They simply wait around and hope that referrals are going to come in on their own.
But the lifeblood of every profitable practice is lots and lots of referrals. Patients come in from the
recommendation of another patient. That costs you nothing except great customer service and good results.
The best part about referred patients is they are less cost-sensitive, convert more easily and are pre-disposed to refer somebody else.
You can’t buy that kind of advertising to attract patients who are 90% ready to convert before they even meet you.
Brainstorm about all the little things you can do that cost you little but are actually high value to patients who see you went above and beyond their expectations, so they remember a “WOW” experience with you.
For example, present your post-op surgical patients with a goody bag full of your skin care products, referral cards, thank you note and gift card to experience your non-surgical procedures.