It’s so easy to get distracted by the “busy-ness” of running your cosmetic
surgery practice day to day that you lose sight of the key elements that
actually make your practice profitable…until it’s too late.
When it gets down to it, you’re either focused on the important or you’re
lost in the “urgent but unimportant”.
Don’t let that happen.
Monitor the key metrics that make the biggest difference in keeping you
competitive and relevant.
Review these numbers often and be sure someone in your practice is
assigned the responsibility for keeping these numbers updated and growing.
Every problem starts with awareness. First, you need to figure out where your
weaknesses are in your practice so you can do something about them. Then you
can focus your attention on addressing them.
Catherine is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on practice building, marketing and the business side of plastic surgery.