I think there was a book or a movie called Razor’s Edge. That means just being a little bit better, as little as a razor’s edge, can make all the difference in the world.
How does this apply to your aesthetic practice? Being just a little bit better is oftentimes enough for the prospective patient to say yes to you versus all the other choices they have today.
Brainstorm with your staff to determine how you could have the razor’s edge when it comes to:
– Answering the phone better than your competitors
– Being friendlier to your visiting patients than your competitors are
– Offering better post-op care so your patients are comfortable and on and on
Hint: it’s often the little things so look at each detail of the patient experience with you and give yourself the razor’s edge so they choose you.
For a free download of Catherine’s book, Visit www.YourAestheticPracticeBook.com or call Catherine at (877) 339-8833. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.