After your current patients, the next group of aesthetic patients to concentrate on are those lost patients you haven’t seen in over a year.
The good news is that while it takes 10 times the effort to gain a new aesthetic patient, it can take much less to win back a patient who already knows you. It’s well worth the effort to develop a campaign to win back your long lost patients – no matter why they left you in the first place.
Some reasons your aesthetic patient left your practice:
- – Perhaps the patient was having a bad day when they visited you and couldn’t connect with your staff.
- – Perhaps your staff was having a bad day and scared them off.
- – Perhaps you made them wait too long.
- – Perhaps they saw dust and clutter in your office and were turned off.
- – Perhaps they went to your price-discounting competitor and want to return to you but are too embarrassed.
Well, you are never going to know unless you reach out to them….
It costs a small fortune to acquire a new aesthetic patient – but it costs next to nothing to keep them. The financial beauty of this relationship-based practice is to dramatically decrease your marketing and advertising costs since you are nurturing your patients and growing organically with their word-of-mouth referrals.
Winning back these lost patients will take extra effort. If they left you because they didn’t feel they were treated special, you’ll want to put in extra effort to make them feel wanted. Personalize your communications to them to get the point across how much they are valued by you.
Tip: Aesthetic medicine is all about the relationship the patient “feels” they have with you and how they “feel” when they are in touch with you – either on the telephone or in person.
For more Free tips and videos, visit www.CosmeticImageMarketing.com. Catherine Maley, MBA is Author of Your Aesthetic Practice/What Your Patients Are Saying and her firm offers everything you need to succeed in aesthetic medicine. You can call Catherine at (877) 339-8833 or email her at info@CosmeticImageMarketing.com.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars. | View Author Profile | Get a Free Copy of her popular book, Your Aesthetic Practice: What Your Patients Are Saying