You’re NEVER too old to evolve. While it takes courage, time, commitment and new thinking, it’s vital if you want to stay relevant to your preferred aesthetic patients.
If you don’t want to be seen as “Old School” stop doing things like boring name-recognition ads, yellow page ads and radio spots. Embrace the new media channels such as blogging, killer interactive Website, YouTube Videos, Twitter and you must have your own FaceBook Fan Page.
I’m not suggesting you drop everything to learn social media but do either outsource it to someone who specializes in it or turn the job over to your staff who love this new world. If you do it right, the world opens up to you and your audience is endless and viral.
For a Free Marketing Checklist, click here or call Catherine at (877) 339-8833 or Book your Free Strategy Call with Catherine Maley here. Her firm specializes in creative patient attraction – conversion – retention strategies to drive aesthetic profits.
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.