I’m sure you are feeling the urge to cut down on your marketing and advertising efforts and lay low while things are gloomy.
……Please resist that urge!
It’s actually time for you to step up your promotional efforts to avoid dips and inconsistencies in your aesthetic patient flow.
Let your competitors lay low while you actively engage in attracting new patients and re-engage with old ones.
You can even attract your competitors’ patients while they are being ignored by your competitors due to cost-cutting measures.
So, How Do You Get More Aesthetic Patients?
Your aesthetic patients go to you because they know, like and trust you. They get a consistent experience every time, a consistent result, and a relationship with you and your practice that keeps them coming back for more and bringing their friends with them.
The point here is not to see how big you can grow your database. It’s to attract your preferred patient to your practice and then nurture that relationship so you grow your practice more from within rather than from random, expensive, external efforts.
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.