Want to know why your patients disappear? You thought you had a good relationship and now you realize you haven’t seen them in over a year – What happened?
The #1 reason patients leave your practice is not because of a bad result.
…….It’s because of your indifference.
They are being ignored by you so they don’t feel compelled to return.
Make your patients feel your concern for them and their welfare by keeping in touch with them and reaching out to them continually.
I promise you – they want to hear from you!
You most likely have a database full of prospective patients who came in for a consultation but didn’t book, who came in a couple of times and then wandered off and then those you haven’t seen in months or years.
I guarantee – they did not stop wanting to look good.
They just went somewhere else where they are treated better.
Where Did Your Patients Go?
- -Perhaps they were having a bad day when they visited and couldn’t connect with your staff.
- -Perhaps your staff was having a bad day and scared them off.
- -Perhaps they got sticker shock.
- -Perhaps they went to your competitor and want to return to you but are too embarrassed.
You are never going to know unless you reach out to them. Because……
There’s even a good chance they were not saying no –
They were simply saying “Not Yet” or “Not Now”.
Since it’s always faster, cheaper and easier to reconnect with patients who have visited you before than it is to attract total strangers to your practice, reconnect with these patients.
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.