Today’s fragmented media outlets have your preferred patients scattered all over the universe. There’s no easy way to get to them so you have to spend way more money trying to be everywhere they are – very expensive, tiring and ineffective.
Truly successful aesthetic practices know that word-of-mouth referrals are the life blood of their practice and worth the effort.
Here’s something interesting I learned from aesthetic patients when I was interviewing them for my book Your Aesthetic Practice/What Your Patients Are Saying. They told me they would have referred you to others if they were only asked.
…….You cannot take patient referrals lightly
As much as you think (and hope) that patients will gush about you to their friends and family — don’t leave it to chance.
It’s imperative to your financial future you set up a system that keeps patient referrals flowing so at least 70% of your new patients come from other patients.
Need more tips, tactics, strategies and resources to drive patients to your practice? Please watch my free videos by filling out the form to the right, now.
Thank You, and I encourage you to leave any comments or questions below.
Article by Catherine Maley, MBA, Author, Your Aesthetic Practice and President, Cosmetic Image Marketing
She is a business/marketing consultant to plastic surgeons. She speaks at medical conferences all over the world on cash practice building and trains staff to be converting rock stars.