Extremely Lean Start to Multiple Locations — Anthony Admire, MD (Ep. 374)

Anthony Admire, MD, explains his extremely lean start and then growing to multiple plastic surgery practice locations. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
Why Social Media Should Validate, Not Replace, Referrals — Neil Vranis, MD

Neil Vranis, MD, an aesthetic plastic surgeon in Beverly Hills, CA, talks about why social media should validate but not replace referrals. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
This Marketing Mix May Surprise You — Samuel E. Salcedo, MD

Samuel Salcedo, MD, has this amazing private plastic surgery practice marketing mix that may surpirse you. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD (Ep. 370)

Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)

James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)

Catherine Maley, MBA — Here’s what 175 plastic surgeons told me about the business success of their practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Biggest Lessons From Top Practices — Catherine Maley, MBA

Catherine Maley, MBA, shares the biggest lessons from top practices she’s gleaned from over 175 plastic surgeon interviews on her podcast. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
What the Top 10% Do Differently — Suma Maddox, MD

Suma Maddox, MD, shares her strategy for success on what the top 10% of plastic surgeons do differently from the competition. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Patient Trust is Your Best Marketing Strategy — Pamela Brownlee, DO

Pamela Brownlee, DO, explains why cosmetic patient trust is the best marketing strategy for your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352)

Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350)

Catherine Maley, MBA, with more than 25 years in helping cosmetic surgeons and their staff, she explains how smart practices grow during uncertain times. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice […]
Before You “Work With” Patients on Price — Catherine Maley, MBA

Catherine Maley, MBA, with nearly 30 years in helping cosmetic practices, urges you to pause before you “work with” patients on price. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Awake Surgery in Beverly Hills? — with Justin Yovino, MD

Justin Yovino, MD, shares how his awake surgery techniques have garnered him international fame at his Beverly Hills, California practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
From “Not Wanted” to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)

Ashkan Ghavami, MD, shares his journey from not being wanted in Beverly Hills, to becoming a world-renowned cosmetic surgeon. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)

Next week, I’ll show how these strategies fit into a bigger retention and referral system. Then, it runs quietly in the background for you. So, get private early access:[Last Chance to Join the VIP Waitlist + Get the 5 Fixes Checklist] Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with […]
Business Insights for Growth — with Catherine Maley, MBA (Ep. 323)

Business Insights for Growth — with Catherine Maley, MBA Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients […]
Cosmetic Patients: What They Want and Why — with Catherine Maley, MBA (Ep. 319)

Specifically, on this episode of “Beauty and the Biz,” Catherine Maley, MBA, talks about cosmetic patients, what they want, and why on Dr. Kim’s “You Are Beautiful” podcast. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Young Practice, Big Results: Here’s How He Did It — with Carson Williams, MD (Ep. 315)

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how Carson Williams, MD made his young practice realize big results and here’s how he did it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA (Ep. 310)

Hello, and welcome to “Beauty and the Biz,” where we’ll discover if you are actually scaling or just spending more. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
1 Million Instagram Followers — with Ramtin Kassir, MD

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about amassing 1 million Instagram followers. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping […]
Brand Yourself for Exclusivity — with Ramtin Kassir, MD (Ep. 299)

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to brand yourself for exclusivity. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, […]
Mastering Surgery AND Business Growth — with John Vartanian, MD, FACS (Ep. 294)

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss mastering surgery and business growth. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Turning One-Time Patients Into Lifelong Fans — with Catherine Maley, MBA (Ep. 288)

Hello, and welcome to “Beauty and the Biz,” where you’ll learn my proven method of turning one-time patients into lifelong fans. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant […]
Mastering the Business of Plastic Surgery — with Michael R. Schwartz, MD

Hello, and welcome to Beauty and the Biz where we’ll talk about adding an associate or exiting your practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic […]
90 Percent Referral Practice — with Michael R. Schwartz, MD (Ep. 275)

Hello, and welcome to “Beauty and the Biz” where we’ll answer the question of ‘why do so many partnerships fail?’ Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Furthermore, I’m also a consultant […]