Getting Out of Your Own Way — T. Gerald O’Daniel, MD (Ep. 367)
T Gerald O’Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Patients Fly to Kentucky for His Facelifts — T. Gerald O’Daniel, MD
T Gerald O’Daniel, MD, shares his recipe for success and why patients fly to Kentucky for his facelifts from all over the world. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Use AI to Attract, Convert, and Retain Cosmetic Patients
Use AI to Attract, Convert, and Retain Cosmetic Patients AI is disrupting nearly every industry—and plastic surgery is no exception. Between Google’s Search Generative Experience (SGE), smarter chatbots, and data-driven automation tools, your marketing strategy must evolve quickly or risk becoming obsolete. By Catherine Maley, MBA Here’s how AI is affecting how you attract, convert, […]
The Long Game Most Surgeons Don’t Play — Gregory D. Lewen, MD (Ep. 348)
Gregory D. Lewen, MD, played the long game most surgeons don’t play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
How to get 5–7X ROI with Meta Ads — with Heather Levites, MD
Heather Levites, MD, shares how she’s been able to get 5–7X ROI with Meta ads for her Raleigh plastic surgery practice and OR suites. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
98 Percent Referral Practice — with Bryan H. Pruitt, MD
Hello, and welcome to “Beauty and the Biz,” where talk about Doctor Pruitt’s 98 percent referral practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping […]
Walking Away from Private Equity — with Stephen Prendiville, MD (Ep. 303)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss building a practice from scratch. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Book 100 Plus Facelifts a Year, Without Ads — with Stephen Prendiville, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how to book 100 plus facelifts a year without ads. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a […]
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients. Marketing for cosmetic patients is evolving due to changes in consumer behavior, technology, and patient expectations. It’s all about the patient and giving them more visual, interactive content that educates and builds trust, so they […]