The Difference Between Employed… and Free — Suma Maddox, MD (Ep. 362)
Suma Maddox, MD, shares her journey into private practice and the difference between being employed and free. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
PCC Tools to Convert More Consults into Surgeries
PCC Tools to Convert More Consults into Surgeries In today’s competitive cosmetic marketplace, your patient care coordinator (PCC) is the linchpin in converting consults into surgeries. By Catherine Maley, MBA Conversion begins with connection. Your PCC should be warm, engaging, and genuinely curious. Think concierge meets consultant— someone who makes patients feel seen, heard, and […]