What the Top 10% of Plastic Surgery Practices Do Differently

What the Top 10% of Plastic Surgery Practices Do Differently After 25 years of working exclusively with plastic surgeons and conducting 175 long-form interviews for the Beauty and the Biz Podcast, one pattern became noticeable. The practices that consistently outperform are not the ones with the most talent or the biggest marketing budgets. They are […]

From Air Force to Solo to Retirement — Michael Edwards, MD (Ep. 356)

Michael Edwards, MD, shares his journey from being in the US Air Force, going into solo practice, and then transitioning into retirement. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]

700 Reviews and Zero Drama — Michael Edwards, MD

Michael Edwards, MD, shares his step by step process on how he’s amassed over 700 reviews with zero drama on getting patients to write them. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic […]