Social Proof Marketing for Plastic Surgeons
By Catherine Maley, MBA Social Proof Marketing for Plastic Surgeons Why do some surgeons charge 3–5X more than other surgeons… AND have a waiting list? Why do you lose to competitors not as skilled as you? Why do vendors in our industry pay a ton of money to celebrities to tout their lasers? Because they […]
One Time or Lifetime Cosmetic Patient
One Time or Lifetime Cosmetic Patient By Catherine Maley, MBA One time or lifetime cosmetic patient? Most plastic surgeons focus on surgery and that creates a “one-and-done” mindset. Because if you’re a surgeon, it makes sense you want to perform surgery. So, you focus all of your efforts on finding prospective patients ready for plastic […]
How to Grow a Cosmetic Practice into a Sellable Asset
How to Grow a Cosmetic Practice into a Sellable Asset By Catherine Maley, MBA How to grow a cosmetic practice into a sellable asset. A typical plastic surgeon is frustrated regularly because the responsibilities they have for being a great surgeon are not enough anymore. You must become a good leader and manager and business […]