Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)
Ritu Chopra, MD, explains how premium pricing isn’t luck, but it’s positioning oneself to become the authority in their field. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Why Focused Expertise Markets Better — Philip Solomon, MD, FRCS
Philip Solomon, MD, FCRS, shares insights from his experience in his busy Toronto-area practices on why focused expertise markets better. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]