Stop Chasing Followers. Chase Results. — Dr. Francisco Gómez Bravo
Doctor Francisco Gómez Bravo explains how it’s better to chase results and stop chasing social media followers for aesthetic practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
The Strategy Behind Premium Positioning — Ritu Chopra, MD
Ritu Chopra, MD, explains the strategy behind his premium positioning model for his Beverly Hills cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Before You “Work With” Patients on Price — Catherine Maley, MBA
Catherine Maley, MBA, with nearly 30 years in helping cosmetic practices, urges you to pause before you “work with” patients on price. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
The Marketing Engine Behind Massive Growth — Johnny Franco, MD
Johnny Franco, MD, shares insights into the marketing engine behind the massive, multi-location growth of his cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
The Real Differentiator Patients Actually Notice — Gregory D. Lewen, MD
Gregory D. Lewen, MD, explains the real differentiator that reconstructive patients actually notice to become a cosmetic-only practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Marketing in Miami Without Gimmicks — Jennifer Murdock, MD
Jennifer Murdock, MD, shares her cosmetic practice marketing experience in Miami, Florida without gimmicks. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic […]
Why Focused Expertise Markets Better — Philip Solomon, MD, FRCS
Philip Solomon, MD, FCRS, shares insights from his experience in his busy Toronto-area practices on why focused expertise markets better. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Build Authority Without Ad Spend — Anthony Youn, MD
Anthony Youn, MD, explains how to build the authority of your cosmetic surgical practice without ad spend. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
Why Niche Focus Beats More Leads Every Time — Ramsen Azizi, MD
Ramsen Azizi, MD, shares his experience in why a niche focus beats more leads every time for cosmetic surgery practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Why Calm, Clear Messaging Wins Better Patients — Frederick G. Weniger, MD
Frederick Weniger, MD, explains why calm, clear messaging wins better patients in his Hilton Head, SC cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
What Surgeons Often Miss About Coordinators — Catherine Maley, MBA
Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains what surgeons often miss about coordinators. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Stand Out in 100+ Surgeon Marketplace — with Dominick Gadaleta, MD
Dominick Gadaleta, MD, shares his expertise on what it takes to stand out in a 100+ cosmetic surgeon California marketplace. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Awake Surgery in Beverly Hills? — with Justin Yovino, MD
Justin Yovino, MD, shares how his awake surgery techniques have garnered him international fame at his Beverly Hills, California practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Creating an Unforgettable Brand — with Raymond Lee, MD
Raymond Lee, MD, shares his experience and expertise in creating an unforgettable brand for his Newport Beach, California practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
How to get 5–7X ROI with Meta Ads — with Heather Levites, MD
Heather Levites, MD, shares how she’s been able to get 5–7X ROI with Meta ads for her Raleigh plastic surgery practice and OR suites. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Connection Beats Advertising — with Kailash Narasimhan, MD
Kailash Narasimhan, MD, shares why connection beats advertising for his successful facial plastic surgery private practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to […]
How to Stay Relevant When “Everyone’s a Surgeon” on Instagram — with Ashkan Ghavami, MD
Ashkan Ghavami, MD, shares his experience and wisdom on how to stay relevant when “everyone’s a surgeon” on Instagram. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Marketing Plan for First-Year Surgeon — with Tania Hassanzadeh, MD
Tania Hassanzadeh, MD, summarizes an excellent medical conference presentation she gave on a marketing plan for a first-year surgeon. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
The Power of Specialization — with Jeffrey Epstein, MD
Jeffrey Epstein, MD, shares his success through the power of specialization in hair restoration in his Miami, Florida practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
How to Build a Dream Team Without Losing Your Mind — with Lisa Marie Wark, MBA, PhD(c)
Lisa Marie Wark, MBA, PhD(c), shares pearls from her new book on how to build a dream team without losing your mind. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Predictions for the Instagram Era of Plastic Surgery — with Brendan Alleyne, MD
Brendan Alleyne, MD, who was featured on “National Geographic,” gives his predictions for the Instagram era of plastic surgery. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Surgeons as Authors—Why It Matters — with Scott R. Miller, MD
Scott Miller, MD, discusses surgeons as authors and why it matters, based on his own experience as a published author for the consumer market. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Doctor Mohan Went Bilingual — with Raja Mohan , MD
Doctor Raja Mohan discusses why he went bilingual in his Dallas practice and how it has contributed to his growth and success. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Watch this 5-Minute Video Before Your Competitors Do — with Catherine Maley, MBA
Watch this 5-Minute Video Before Your Competitors Do. Accelerate your success through patient retention, referrals and social exposure. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
Stocks versus Bonds — Doctor Davison’s Med Spa Strategy — with Steven P. Davison, MD
Learn about Doctor Davison’s med spa strategy which he explains is an analog to bonds, versus his surgical practice which is akin to stocks. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]