Specialization + Reputation = New Patients — Peter Capizzi, MD (Ep. 378)
Peter Capizzi, MD, a double board-certified plastic, surgeon explains how specialization + reputation = new patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
ChatGPT Is Now Sending You New Patients — Peter Capizzi, MD
Peter Capizzi, MD, a double board-certified plastic surgeon in Charlotte, NC, explains how ChatGPT is now sending you new patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD (Ep. 377)
Jonathan Pontell, MD answers the question of would a second plastic surgeon grow your practice or complicate it. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
The Marketing Strategy Most Surgeons Overlook — Jonathan Pontell, MD
Jonathan Pontell, MD explains the underrated benefits of a marketing strategy that most plastic surgeons overlook. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA (Ep. 376)
Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Build Assets That Produce Patients — Catherine Maley, MBA
Catherine Maley, MBA, shares how to build assets that produce patients for ongoing surgical practice growth. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Employed in Group Practice with Autonomy — Shawna R. Kleban, MD (Ep. 375)
Shawna R. Kleban, MD shares her career journey where she’s currently employed in a group practice but with autonomy to grow. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Building a Brand Around Massive-Weight-Loss Patients — Shawna R. Kleban, MD
Shawna R. Kleban, MD explains how she’s been building a brand around massive-weight-loss patients in a multi-location surgical practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Extremely Lean Start to Multiple Locations — Anthony Admire, MD (Ep. 374)
Anthony Admire, MD, explains his extremely lean start and then growing to multiple plastic surgery practice locations. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
He Narrowed His Focus and His Practice Grew — Anthony Admire, MD
Anthony Admire, MD, shares how he narrowed his focus and as a result, his Arizona plastic surgery practice grew with great success. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
How to Leave a Practice with Relationships Intact — Neil Vranis, MD (Ep. 373)
Neil Vranis, MD, based on his own experience in Beverly Hills, CA, explains how to leave a plastic surgery practice with relationships intact. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Social Media Should Validate, Not Replace, Referrals — Neil Vranis, MD
Neil Vranis, MD, an aesthetic plastic surgeon in Beverly Hills, CA, talks about why social media should validate but not replace referrals. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Can Private Equity Actually Work for Plastic Surgeons? — Vinaya Rednam, MD (Ep. 372)
Vinaya Rednam, MD, shares her experience on how private equity can actually work for plastic surgeons — even in a multi-location partnership. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
A Focused Niche Built a 106K-Follower IG Account — Vinaya Rednam, MD
Vinaya Rednam, MD, explains how her focused niche built a 106K-follower IG account for her multi-location partnership. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
He Left the Partnership and Here’s Why — Samuel E. Salcedo, MD (Ep. 371)
He Left the Partnership and Here’s Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
This Marketing Mix May Surprise You — Samuel E. Salcedo, MD
Samuel Salcedo, MD, has this amazing private plastic surgery practice marketing mix that may surpirse you. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD (Ep. 370)
Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
He Went From 30% Consult Conversion to 80%+ — Victor S. Ferrari, MD
Victor Ferrari, MD, shares the secret on how we went from 30% patient consult conversions to 80%+ in his Charlotte, NC practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
One Patient At a Time Still Works — James Rough, MD
James Rough, MD, is a perfect example of why giving excellent care, one patient at a time, still works to successfully grow your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice […]
Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)
James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)
Catherine Maley, MBA — Here’s what 175 plastic surgeons told me about the business success of their practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Biggest Lessons From Top Practices — Catherine Maley, MBA
Catherine Maley, MBA, shares the biggest lessons from top practices she’s gleaned from over 175 plastic surgeon interviews on her podcast. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Getting Out of Your Own Way — T. Gerald O’Daniel, MD (Ep. 367)
T Gerald O’Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Patients Fly to Kentucky for His Facelifts — T. Gerald O’Daniel, MD
T Gerald O’Daniel, MD, shares his recipe for success and why patients fly to Kentucky for his facelifts from all over the world. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Content That Attracts Better Patients — Ruslan Zhuravsky, DO
Ruslan Zhuravsky, DO, shares his social media expertise on which type of content to create that attracts better patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]