PCC Tools to Convert More Consults into Surgeries

PCC Tools to Convert More Consults into Surgeries In today’s competitive cosmetic marketplace, your patient care coordinator (PCC) is the linchpin in converting consults into surgeries. By Catherine Maley, MBA Conversion begins with connection. Your PCC should be warm, engaging, and genuinely curious. Think concierge meets consultant— someone who makes patients feel seen, heard, and […]
Strategies to Convert More Consults — with Catherine Maley, MBA (Ep. 316)

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss strategies to convert more consults. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]
Pros and Cons of Joining Established Practice — with Meredith Kugar, MD (Ep. 311)

Hello, and welcome to “Beauty and the Biz,” where we’ll explore the pros and cons of joining an established practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
Growing Your Name Locally — with Meredith Kugar, MD

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about growing your name locally. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them […]
Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA (Ep. 310)

Hello, and welcome to “Beauty and the Biz,” where we’ll discover if you are actually scaling or just spending more. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
Still Struggling to Grow Profitably? This Might Help. — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA

Hello, and welcome to “Beauty and the Biz,” where we’ll answer the question of how to grow profitably if you’re still struggling. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a […]
The 10 Most Powerful Business Lessons — with Catherine Maley, MBA (Ep. 300)

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the 10 most powerful business lessons. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, […]
10 Most Powerful Business Lessons From Top Plastic Surgeons — with Catherine Maley, MBA

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about the 10 most powerful business lessons from top plastic surgeons. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s […]
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients

Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients. Marketing for cosmetic patients is evolving due to changes in consumer behavior, technology, and patient expectations. It’s all about the patient and giving them more visual, interactive content that educates and builds trust, so they […]
4 Game-Changing Shifts to Thrive in 2025 — with Catherine Maley, MBA (Ep. 289)

Hello, and welcome to “Beauty and the Biz,” where you’ll learn my 4 Game-Changing Shifts to Thrive in 2025. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic […]
Turning One-Time Patients Into Lifelong Fans — with Catherine Maley, MBA (Ep. 288)

Hello, and welcome to “Beauty and the Biz,” where you’ll learn my proven method of turning one-time patients into lifelong fans. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant […]