The Strategy Behind Premium Positioning — Ritu Chopra, MD
Ritu Chopra, MD, explains the strategy behind his premium positioning model for his Beverly Hills cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Creating an Unforgettable Brand — with Raymond Lee, MD
Raymond Lee, MD, shares his experience and expertise in creating an unforgettable brand for his Newport Beach, California practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]