The Strategy Behind Premium Positioning — Ritu Chopra, MD
Ritu Chopra, MD, explains the strategy behind his premium positioning model for his Beverly Hills cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Why Niche Focus Beats More Leads Every Time — Ramsen Azizi, MD
Ramsen Azizi, MD, shares his experience in why a niche focus beats more leads every time for cosmetic surgery practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]