Getting Out of Your Own Way — T. Gerald O’Daniel, MD (Ep. 367)
T Gerald O’Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Patients Fly to Kentucky for His Facelifts — T. Gerald O’Daniel, MD
T Gerald O’Daniel, MD, shares his recipe for success and why patients fly to Kentucky for his facelifts from all over the world. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Content That Attracts Better Patients — Ruslan Zhuravsky, DO
Ruslan Zhuravsky, DO, shares his social media expertise on which type of content to create that attracts better patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)
Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
A Smarter Way to Think About Growth in 2026 — Catherine Maley, MBA (Ep. 342)
Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
Why Converting Consults Feels Harder Now — Catherine Maley, MBA (Ep. 341)
Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
What Surgeons Often Miss About Coordinators — Catherine Maley, MBA
Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains what surgeons often miss about coordinators. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]