Biggest Lessons From Top Practices — Catherine Maley, MBA
Catherine Maley, MBA, shares the biggest lessons from top practices she’s gleaned from over 175 plastic surgeon interviews on her podcast. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Use AI to Attract, Convert, and Retain Cosmetic Patients
Use AI to Attract, Convert, and Retain Cosmetic Patients AI is disrupting nearly every industry—and plastic surgery is no exception. Between Google’s Search Generative Experience (SGE), smarter chatbots, and data-driven automation tools, your marketing strategy must evolve quickly or risk becoming obsolete. By Catherine Maley, MBA Here’s how AI is affecting how you attract, convert, […]
The Power of Specialization — with Jeffrey Epstein, MD
Jeffrey Epstein, MD, shares his success through the power of specialization in hair restoration in his Miami, Florida practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]
5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)
Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
PCC Tools to Convert More Consults into Surgeries
PCC Tools to Convert More Consults into Surgeries In today’s competitive cosmetic marketplace, your patient care coordinator (PCC) is the linchpin in converting consults into surgeries. By Catherine Maley, MBA Conversion begins with connection. Your PCC should be warm, engaging, and genuinely curious. Think concierge meets consultant— someone who makes patients feel seen, heard, and […]
Building a Private Practice in Sweden — with Andreas Lindahl, MD, PhD (Ep. 320)
Specifically, on this episode of “Beauty and the Biz,” Andreas Lindahl, MD, PhD, shares his journey, setbacks and successes on building a private practice in Sweden. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD (Ep. 309)
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about how Doctor Kwitko built his solo practice of 31 years wtihout compromising. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, […]
Can AI Help or Hurt Your Cosmetic Practice? — with Clark Mackey (Ep. 305)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss if AI can help or hurt your cosmetic practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
Authentic Marketing Wins — with Erez Dayan, MD
Hello, and welcome to “Beauty and the Biz,” where we’ll talk about authentic marketing wins. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get […]
Today’s Cosmetic Practice Growth Funnel
Today’s Cosmetic Practice Growth Funnel By Catherine Maley, MBA Saying that “times have changed” would be a massive understatement when referring to Today’s Cosmetic Practice Growth Funnel, and growing a plastic surgery practice in today’s marketplace. The aesthetic industry is long past the early stages of growth. It’s now in the Growth/Maturity stage, growing in […]