A Focused Niche Built a 106K-Follower IG Account — Vinaya Rednam, MD
Vinaya Rednam, MD, explains how her focused niche built a 106K-follower IG account for her multi-location partnership. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD (Ep. 370)
Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Biggest Lessons From Top Practices — Catherine Maley, MBA
Catherine Maley, MBA, shares the biggest lessons from top practices she’s gleaned from over 175 plastic surgeon interviews on her podcast. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
What the Top 10% Do Differently — Suma Maddox, MD
Suma Maddox, MD, shares her strategy for success on what the top 10% of plastic surgeons do differently from the competition. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your […]
Why Location Matters (And How to Use It) — Maryam Saheb-Al-Zamani, MD
Maryam Saheb-Al-Zamani, MD, explains based on her own experience at her Beverly Hills practice, why location matters and how to use it. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Stand Out in 100+ Surgeon Marketplace — with Dominick Gadaleta, MD
Dominick Gadaleta, MD, shares his expertise on what it takes to stand out in a 100+ cosmetic surgeon California marketplace. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Blueprint for 11 Location Empire — with Gaurav Bharti, MD (Ep. 322)
Gaurav Bharti, MD, shares the marketing blueprint for his 11 location surgical and med spa empire that spans across 5 states. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients
Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients. Marketing for cosmetic patients is evolving due to changes in consumer behavior, technology, and patient expectations. It’s all about the patient and giving them more visual, interactive content that educates and builds trust, so they […]
Convert Plastic Surgery Leads
Converting new plastic surgery leads IS getting more difficult for all sorts of reasons. You most likely are paying hefty monthly fees to your SEO/hosting company, your digital marketing agency, your directories and others to help you get found on the Internet using content creation strategies. They, in turn, send you leads of prospective plastic […]
How To Generate More Leads
Everybody wants more leads. I’ve been working with cosmetic surgeons, facial plastics, and plastics for 23 years. And what do you all want? Leads. So, I’ll give you some ideas to get them without breaking the bank. We’ve got way too many marketing channels in today’s world. I mean, you have to be everywhere and […]
Plastic Surgeons Gain Competitive Advantage
When it comes to attracting new patients, how do plastic surgeons gain a competitive advantage? When you look online for cosmetic rejuvenation as a patient would, you see website after website of beautiful young women with similar headlines promising you’ll look and feel great too. That would be fine IF there was not so much […]
How Long Does It Take To Become a Plastic Surgeon
It takes a ton of time, money, and effort to set up a successful plastic surgery practice. And, theSuccessful Practice Triad percentage of time, money and effort changes as you change and grow. For example, when you’re just starting out, you have way more time than money so you may use it to create social […]
Are You Tired of Cheap Cosmetic Patients?
Cosmetic patients today are so price-focused (cheap), it can drive you crazy. You get leads but most of the time it starts with the one question which is…. “How much is it?” Or worse, they attempt to negotiate with you or your coordinator by letting you know they can get the same thing cheaper elsewhere. Really? […]
Stand Out from the Competition
Setting yourself apart from the competition is crucial for attracting and retaining patients but how do you do it? There’s no one way but I do suggest you “know thyself” and stay authentic to who you are and the values you stand for. Otherwise, your efforts will come off disingenuous and that’s not helpful. […]
Inspect What You Expect | Tips to Hold Employees Accountable
How many times have you told a staff person(s) you want something done – only to find out a month later it never happened? What the heck?!?# Why wasn’t it done?Maybe they didn’t understand the task?Maybe they forgot about it.Or they were hoping YOU forgot about it 😉 You might be saying to yourself, “Why can’t […]
Choosing the Right Add-On Cosmetic Services
You’re thinking about adding on additional cosmetic rejuvenation services to your practice, but choosing the right add-on service is tricky for lots of reasons. The challenge is the insane amount of services and technologies to choose from is a big one. As the demand for “Looking Good and Feeling Great” continues to grow, so does […]
Faster Way to Scale Your Cosmetic Revenues
You may be looking for a Faster Way to Scale Your Cosmetic Revenues if… And if you’re interested in a… Scale Your Cosmetic Revenues by Adjusting Your Current Cosmetic Patient Marketing Strategies When it comes to attracting new surgical and non-surgical cosmetic patients, I’m sure you’ve tried lots of different strategies such as: – Designing […]
Assumptions are Killing Your Practice
If this has ever happened to you, you know that bad business assumptions are killing your practice: Why is this happening? I was talking to a client just like this and he couldn’t imagine why his staff wasn’t following processes he thought were in place. Top Bad Business Assumptions that are Hurting Your Practice I […]
Cosmetic Patient 80% Conversion Rate
If you’re not converting at least 80% of your cosmetic patient consultations, you’re doing it wrong. I know other consultants are telling you that 30% and 40% are great but it’s not. It can be so much better. You are NOT in the business of spending endless hours on consultations that never amount to anything. […]
5 Marketing Missteps Costing You
A surgeon running a cosmetic practice has a lot of responsibilities: good results, patient satisfaction, overhead, staffing and on and on. Typically, you focus on what you are good at, so you stay in your comfort zone, and leave the rest to others to figure out. While I’m all for delegation, abdication is not the […]
Shift to More Cosmetic Patients on Demand
It takes a different mindset to generate more cosmetic patients you want, whenever you want, at the price you want so you are no longer busy being busy but not profitable. You just don’t need the aggravation of spending more on advertising to attract a bunch of poor-quality leads that waste you and your staff’s […]
Cosmetic Practice Must-Have Metrics
Simplicity is the key to success. Even Steve Jobs of Apple said he attributed his success to being able to say NO so he stayed focused on what really mattered. Too many practices find themselves overwhelmed with technology, staff, and complexities that end up hindering their progress rather than helping it — making it harder […]
Following Up on New Cosmetic Patient Leads
The practices that master the art of following up on new cosmetic patient leads win, so this is not to be taken lightly. It’s too competitive, it’s too crowded and it’s too expensive NOT to do everything within your control to get these leads to the finish line and that’s paid procedures. Proven strategies to […]
3 Digital Marketing Strategies for Plastic Surgeons
Executing a consistent plan of proven digital marketing strategies for plastic surgeons has become vital for you to reach your target audience, build credibility, and attract a steady flow of cash-paying cosmetic patients. In this blog, I’ll explain and include examples of 3 digital marketing strategies proven to attract more cosmetic patients to you. Note: […]
Using A.I. to Grow Your Plastic Surgery Practice
A.I. is going mainstream FAST, so you want to know about it since it’s going to affect you (and everyone else) moving forward. In a nutshell, A.I. develops algorithms that allow machines to analyze and interpret data, learn from experience, and adapt to changing circumstances. It processes vast amounts of information, identifies patterns, and makes […]