Why Connection Beats Advertising — with Kailash Narasimhan, MD

Marketing for Cosmetic Patients

Kailash Narasimhan, MD, shares why connection beats advertising for his successful facial plastic surgery private practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to […]

Predictions for the Instagram Era of Plastic Surgery — with Brendan Alleyne, MD

video cast for plastic surgeons

Brendan Alleyne, MD, who was featured on “National Geographic,” gives his predictions for the Instagram era of plastic surgery. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]

Marketing Masterclass — with Kian Karimi, MD

Banner with Kian Karimi, MD and Catherine Maley, MBA

Hello, and welcome to “Beauty and the Biz,” where we’ll dive into this marketing masterclass. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get […]

Growing a Practice WITHOUT Paid Ads — with Claire Melancon, MD

Marketing for Cosmetic Surgeons

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about growing a practice without paid ads. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, […]

Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients

Aesthetic Society News

Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients Plastic Surgery Marketing Trends Working Now to Attract Cosmetic Patients. Marketing for cosmetic patients is evolving due to changes in consumer behavior, technology, and patient expectations. It’s all about the patient and giving them more visual, interactive content that educates and builds trust, so they […]

Marketing a Young Practice — with Kate O’Connor, MD

Image of Dr. Kate O'Connor and Catherine Maley, MBA

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about marketing a young practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them […]

Mastering Surgery AND Business Growth — with John Vartanian, MD, FACS (Ep. 294)

Image of John Vartanian, MD, FACS and Catherine Maley, MBA with the title of Mastering Surgery AND Business Growth

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss mastering surgery and business growth. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant to plastic surgeons, helping […]