Does an MD Need an MBA? — Cory S. Goldberg, BSc, MD, MASc, FRCS(C), MBA (Ep. 290)
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the topic of “does an MD need an MBA?” Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” Furthermore, I’m also a consultant […]
Social Proof Marketing for Plastic Surgeons
By Catherine Maley, MBA Social Proof Marketing for Plastic Surgeons Why do some surgeons charge 3–5X more than other surgeons… AND have a waiting list? Why do you lose to competitors not as skilled as you? Why do vendors in our industry pay a ton of money to celebrities to tout their lasers? Because they […]