Surgery, Staff and Snow with P. Daniel Ward, MD
Hello, If you love to ski (or any other hobby you enjoy), it’s best to set yourself up with the perfect conditions that allow you to ski often and not just once on your annual ski trip. P. Daniel Ward, MD figured it out. He skis whenever he wants because he’s set up his practice, […]
Plastic Surgery Marketing Trends for 2023
If what you’re doing to grow your cosmetic practice is not working anymore or working as well as it used to, this plastic surgery marketing trends for 2023 guide is for you. The world of consumer demand, technology, and marketing continues to change so it behooves you to change with it to keep up. There’s […]
Regrets, Guarantees & Social Media – Interview w/ Chip Cole, III, MD
Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and Regrets, Guarantees & Social Media with Harvey Cole, III, MD. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients and […]
The Wrong Hires Are Killing Your Practice (Ep.134)
The Wrong Hires are Killing Your Practice Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and how the wrong hires are killing your practice. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons […]
Today’s Cosmetic Practice Growth Funnel — Catherine Maley, MBA (Ep.133)
Today’s Cosmetic Practice Growth Funnel Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and Today’s Cosmetic Practice Growth Funnel. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients […]
Takeaways from the Top 5 Podcasts of 2021 (Ep.132)
Takeaways from the Top 5 Podcasts of 2021 Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and the takeaways from the top 5 podcasts of 2021. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to […]
Fix Your Follow Up — Catherine Maley, MBA (Ep.131)
Fix Your Follow Up Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and how to fix your follow up. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients […]
Publish Your Own Book (Ep.130)
Publish Your Own Book Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery, and how to publish your own book. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients […]
Selling the Invisible (Ep.127)
Selling the Invisible Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery and “selling the invisible”. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients and profits. Today’s […]
Interview with Dr. Frank Stile, MD, FACS.
Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery with Frank L Stile, MD, FACS. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and consultant to plastic surgeons to get them more patients and profits. Frank […]
How to Generate Plastic Surgery Leads
Is spending thousands of dollars every month on paid advertising and SEO the BEST way to get plastic surgery leads consistently as part of your revenue growth strategies? Have you calculated how much you spend on acquiring ONE cosmetic patient, and your return on investment recently? Are you happy with what it is yielding you? […]
Interview with Dr. Stanley Okoro, MD
Ep.122: Interview with Dr. Stanley Okoro, MD
Beauty and the Biz episode #122: Interview with Dr. Stanley Okoro, MD Catherine Maley, MBA interviews Dr. Stanley Okoro, MD. Welcome to “Beauty and the Biz”, where we talk about the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your aesthetic practice – What your patients are saying”, and […]
Social Proof Marketing for Plastic Surgeons
By Catherine Maley, MBA Social Proof Marketing for Plastic Surgeons Why do some surgeons charge 3–5X more than other surgeons… AND have a waiting list? Why do you lose to competitors not as skilled as you? Why do vendors in our industry pay a ton of money to celebrities to tout their lasers? Because they […]
Ep.106: Text Marketing for Plastic Surgeons
Texting for the Plastic Surgery Practice Text Marketing for Plastic Surgeons Texting has been around for a while and is on the rise as an effective plastic surgery marketing strategy that’s working. Once users have opted into your list (required), you can send them special promotions, updates, appointments reminders, surveys, and much more. Need proof […]
Content Creation Marketing
Content Creation Marketing by Catherine Maley, MBA WHAT IS CONTENT CREATION MARKETING? Content creation marketing is one of the plastic surgery marketing strategies that’s working now. You create and distribute valuable, relevant and consistent content that attracts the right audience who is interested in cosmetic rejuvenation with the intent to drive them to you for […]
Ep.89: YouTube Marketing for Plastic Surgeons
Beauty and the Biz – YouTube Marketing for Plastic Surgeons Learn the ins and outs of what to do and how to do it to increase your scope of exposure to potential patients and potential profits! Catherine explains her best, rock-solid marketing for plastic surgeons tips to better market you and your practice to the right […]
Ep.69: Differentiate or Die
How would your patients describe you to their family and friends? What adjectives would best describe the type of service provider you are? Differentiating yourself from the pack will help you grow your practice, increase your revenues, maintain your fair share of the market, attract better patients and beat your competition. Catherine’s FREE Book: http://bit.ly/CatherinesFreeBook […]
Ep.68: Easy Way to Convert 30 Percent More Callers
If you were to listen in on your receptionist handling new caller leads, would you smile with satisfaction listening to her professionally credential you and book the consultation? Or, would you cringe as she loses the callers and hurt your image all at the same time? Just by fixing your phones, your front desk staff […]