What the Top 10% of Plastic Surgery Practices Do Differently
What the Top 10% of Plastic Surgery Practices Do Differently After 25 years of working exclusively with plastic surgeons and conducting 175 long-form interviews for the Beauty and the Biz Podcast, one pattern became noticeable. The practices that consistently outperform are not the ones with the most talent or the biggest marketing budgets. They are […]
His Patients Market for Him. Here’s Why. — Christopher J. Micallef, DO
Here’s why and how Christopher Micallef, DO, has successfully gotten his patients to market for him all on their own. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]