Why Focused Expertise Markets Better — Philip Solomon, MD, FRCS

Philip Solomon, MD, FCRS, shares insights from his experience in his busy Toronto-area practices on why focused expertise markets better. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Build Authority Without Ad Spend — Anthony Youn, MD

Anthony Youn, MD, explains how to build the authority of your cosmetic surgical practice without ad spend. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and […]
The Power of Specialization — with Jeffrey Epstein, MD

Jeffrey Epstein, MD, shares his success through the power of specialization in hair restoration in his Miami, Florida practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]