His Patients Market for Him. Here’s Why. — Christopher J. Micallef, DO

Here’s why and how Christopher Micallef, DO, has successfully gotten his patients to market for him all on their own. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
The Long Game Most Surgeons Don’t Play — Gregory D. Lewen, MD (Ep. 348)

Gregory D. Lewen, MD, played the long game most surgeons don’t play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Marketing in Miami Without Gimmicks — Jennifer Murdock, MD

Jennifer Murdock, MD, shares her cosmetic practice marketing experience in Miami, Florida without gimmicks. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic […]
Why Niche Focus Beats More Leads Every Time — Ramsen Azizi, MD

Ramsen Azizi, MD, shares his experience in why a niche focus beats more leads every time for cosmetic surgery practices. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Why Calm, Clear Messaging Wins Better Patients — Frederick G. Weniger, MD

Frederick Weniger, MD, explains why calm, clear messaging wins better patients in his Hilton Head, SC cosmetic surgery practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Why Connection Beats Advertising — with Kailash Narasimhan, MD

Kailash Narasimhan, MD, shares why connection beats advertising for his successful facial plastic surgery private practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to […]
Doctor Epstein Went All in on Hair — with Jeffrey Epstein, MD (Ep. 333)

Jeffrey Epstein, MD, shares how we found great success after he went all in on hair in his Miami, Florida practice. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Writing a Consumer Book for Patients — Scott R. Miller, MD (Ep. 330)

Scott Miller, MD, of La Jolla, California, shares his own experience in writing, publishing and marfketing a consumer book for patients. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
Authentic Marketing Wins — with Erez Dayan, MD

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about authentic marketing wins. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get […]